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Scoop.it!
Just over a week ago Google announced 'Hummingbird', a new algorithm that brings with it a wide range of implications for Search Engine Optimization and content marketing. 
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Scoop.it!
In today's age of ubiquitous connectivity, many small businesses have implemented a variety of online marketing efforts to attract new customers and increase
Guillaume Decugis's insight:
From blogging to building a resource center to newsletters and social media, Lee Odden has an interesting list of practical tips. One of the things he didn't include though: content curation which helps building the content hub he mentions in #1.
Scoop.it!
How many times have you heard people (including me) rant and rave about the internet marketing benefits of great content? A lot, I’m guessing. But how many of those pundits and the practitioners that read them stop to consider, What IS great content? What makes it great? How do you define that?
Guillaume Decugis's insight:
Tip for content marketers: don't view your content strategy as a silo but as a cycle in which you need to involve your community says Lee Odden.
's comment January 28, 2013 10:05 AM
Content = anything that's informative, entertaining or useful.
's comment January 28, 2013 4:35 PM
Merci!
Scoop.it!
![Why is Content Good for SEO [Infographic] | Content marketing automation | Scoop.it](https://img.scoop.it/2Y-PYxkl1OFNkJJaC2FMWDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
An informative graph. Read also this blog post on Brafton that explores each part of the infographic. A great read and a great reminder of the importance of qualitative content not only to attract your audience but to be a must resource, easy to find.
"The power of content for SEO is clear, as 92 percent of marketers cite content creation as effective for search engine optimization. In MarketingSherpa’s latest Search Marketing Benchmark report, content came out a winner, named a top-performing strategy by survey respondents."
Again, be an amazing curator, push valuable content. The rest will follow naturally. Via Gerrit Bes, axelletess
Guillaume Decugis's insight:
The case for content marketing - in particular for SEO in a nice infogrpahic. Interesting to note that 44% of B2B Content Marketers found a positive impact of social on SEO.
Kishore Daswani's curator insight,
October 31, 2013 12:03 AM
SEO has greatly transformed from traditional link-building to more intelligent content publishing. Semantic search is just the tip of the iceberg. |
Scoop.it!
The person with the biggest bullhorn no longer gets to own the conversation. Today, the most interesting voice gets the microphone. Content marketin
Guillaume Decugis's insight:
Simple (but straightforward) infographic on the benefits of content marketing for SEO and why social impacts it.
Scoop.it!
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. Via Grant Barger, Guillaume Decugis
Guillaume Decugis's insight:
Some people are still debating wheter shares impact SERP (Search Engine Result Pages) but there's no denying the strong correlation between the two and this infographic does a great job at explaining the many touch points between SEO and Social Media.
Adam Donkus's curator insight,
October 31, 2013 1:35 PM
a cool info graphic about the affects of Social Media on 
2DiFore Marketing Solutions's curator insight,
October 31, 2013 1:44 PM
This is super great graphic to help clients understand the "reach" social media has for their businesses!
Scoop.it!
Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.
Guillaume Decugis's insight:
This one slide alone summarizes the major trend of these past few years. In other words, Social Media is becoming the new SEO. This has at least 2 consequences for Content Marketers: 1. Content Marketing is becoming more and more important: companies can't use old fashion backlinking techniques anymore. 2. Content needs to be shareable and target humans - not robots. In particular content curators who will amplify their content impact by adding the right context to the right audience.
Barbara Kurts's comment,
January 9, 2013 9:08 PM
my topics here http://www.scoop.it/t/health-leads-plus
ben bernard's comment,
January 9, 2013 11:40 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Neil Ferree's comment,
October 31, 2013 11:19 AM
Social Shares is the New SEO. Sure, links let the bots know there are other sites (authors) who find your content useful but when someone publically "shares" your content with their social connections, this social signals evokes trust in the author's content and authority.
Scoop.it!
"With new changes that offer personalized search results -- most of which are being taken from its own Google+ social network -- Google has just made social connections and links the new search-engine optimization strategy" Interesting analysis by Mathew Ingram on what Google just did by tweaking search results to include Google + results in there. And in particular what this means for the Media industry. If you're not familiar with the change, the article describes it well and there's another piece you can check that will probably freak out some. To elaborate on Mathew's point, I would put it more concretely: the time where Media could simply use Twitter or G+ accounts like RSS feeds is over. User engagement is required and it means getting readers to like, comment, +1 and... curate your content. Clay Shirky once defined curation's role this way: "Curation comes up when search stops working". Well, now if you want your content to be searched, you better start by making it curated.
Guillaume Decugis's insight:
The correlation between social signals and SEO rankings have been stronger and stronger through the recent Google algorithm changes. Here's what it means for the media which is actually an interesting read for any content creator.
janlgordon's comment,
January 12, 2012 3:43 PM
Whoops, sometimes it gets confusing, I rescooped it from here:-) sorry about that....it's still a great piece:-)
Guillaume Decugis's comment,
January 12, 2012 3:44 PM
No worries: I know it can be. We're working on making the rescoops more obvious as even though we changed the system, it's still not clear enough to me. More to come on this. Thanks Jan!
Neil Ferree's curator insight,
April 18, 2013 12:25 PM
Social Shares is the Future of SEO • You are the Brand so you need to make sure your http://bit.ly/RichSnippet is set-up Properly |
I'm always skeptical when any other one than Google's Matt Cutts explains what a Google Search algorithm change really means. The truth is nobody's sure...
But it doesn't hurt to consider the points of this article - in particular the fact content must be helpful: visitors from search want answers to their questions.