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A social media campaign can recover its ROI quicker than most other marketing methodologies. Here are 7 roadblocks to successful social media campaigns.
Via Kamal Bennani
*Some brands are using emojis on Twitter. While it's not for everyone, it can be very effective in the right context. Here are some examples.
Via Kamal Bennani
The information you’re about to read is very powerful, but I need to offer two disclaimers.
- All these techniques don’t work all the time in every situation. Nonetheless, the data does point to these characteristics as being effective most of the time.
- Different techniques work better for different audiences. Studies may say one thing, but your mileage may vary. You know your audience best.
Via Neil Ferree
Over 150 words and phrases that convert, as chosen by research studies, advertising legends, and psychology
Via Neil Ferree
Learn how your brain reacts to viral content -- and how you can replicate those results with your own content.
Via Kamal Bennani
Small business owners should understand how important online reviews will be in 2014. Read on to learn what outlets to use and how to generate great reviews.
Via Kamal Bennani
We are the first generation to have a digital documentation of everything in our lives. This may actually form our personalities.
Via Kamal Bennani
What does it take to make great UGC? Is that different than great content? For me the outcome is the same, the journey / experience is very different. Let me explain.
Via Neil Ferree
A recent study conducted by Adobe showed that social media marketing remains the most important marketing area of concern for the upcoming three years. So while social media now has reached a certain level of maturity beyond the phase of “the shiny new toy with bells and whistles”, where should marketers keep an eye for the upcoming year? Will Facebook still remain king of the social media hill or will there be (another) revolution that most aren’t seeing coming? Here are five social media marketing trends to look out for in 2014.
Via Kamal Bennani
" Part of my curious nature lies in the fact that I always enjoy an oxymoron. I can hear my friends now “Yeah, especially the ‘moron’ part, right Steve?” But it is true, anytime I read something from the world of marketing, advertising, social media and branding that is at the very least oxymoron-ish in nature, I am instantly intrigued. "
Via Kamal Bennani
Content - Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey.
Via Neil Ferree
Social media news and new developments making social media marketing easier. (Facebook Graph Search with posts and status updates, Facebook mobile app ads)
Via GrupoNeo
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Learn some crazy stats about what happens every minute on Facebook...
Via Lauren Moss
In the latest video of our Mashable Explains series, we try to figure out virality and memes.
Via Kamal Bennani
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. See what they found at the link...
Via Lauren Moss
Below are five plans for digitally detoxing, which you can put together yourself. No trendy, expensive tech detox camps required.
Via GrupoNeo
A new Google patent describes a comprehensive social media bot, one that can analyze your past messages from social networks, email, text messaging, etc., and then suggest suitable yet seemingly personalized responses for various social platforms.
Via Kamal Bennani
Social Media supports SEO in many ways through the combination of content marketing, search engine optimization (SEO) and social media optimization (SMO). When content marketing, search engine optimization (SEO), and social media optimization (SMO), are working together, amazing things happen to your website traffic, analytics, social media reach, engagement and ultimately your ROI. Read More: http://veepopat.ca/social-media-optimization/
Via Antonino Militello
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.
Via Grant Barger, Guillaume Decugis, Neil Ferree
Choosing the right domain name for your business is essential to building a successful brand. Learn the nine steps you need to pick a winner.
Via Lauren Moss
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How to Build a DIY Content Marketing System
a cool info graphic about the affects of Social Media on
SEo
This is super great graphic to help clients understand the "reach" social media has for their businesses!