Nearly half of marketers surveyed (45%) say they are unable to meet their curation goals and admit their companies do not share as much content as they should.
Read more: http://www.marketingprofs.com/charts/2013/12374/what-marketers-say-about-content-curation#ixzz2pf8PFwrF
"Il 73% degli attori di mercato afferma che la curation è una parte considerevole del loro mix di attività e quasi la metà risponde che le loro aziende non trasmettono contenuti per quanto sarebbe necessario non riuscendo a conseguire gli obiettivi di curation che si sono preposti
recent survey by Trapit asked 131 US marketers questions about content curation and how it relates to their content marketing strategies. The findings were super interesting, and here are some of the key takeaways (presented via Marketingprofs):
- 74% of marketers say that content curation is an important part of their content strategy.
-60% of marketers say it's difficult to find original content to curate.
- 58% said that their companies need effective content curation in order to say afloat in their industries.
- 57% of marketers said that finding the right kind of content to curate is difficult.
It seems like those who will be the most successful will find a balance between content curation and content creation. With so much information bombarding us every day, the best of the best curators will be those who share curated content that adds the most value for their readers. Time is such a precious commodity that people want a return on their time so curate and share valuable content. Understand what is valuable for your readers.