Nearly half of marketers surveyed (45%) say they are unable to meet their curation goals and admit their companies do not share as much content as they should.
Read more: http://www.marketingprofs.com/charts/2013/12374/what-marketers-say-about-content-curation#ixzz2pf8PFwrF
Via Ally Greer
[url=/u/2005 x-already-notified=1]Guillaume Decugis[/url] says:
Content curation is becoming an essential part of the content marketing mix as the need to publish more quality, targeted content is becoming clear. While the easy way out of this constraint was to easily produce cheap content in the past (hence the temporary success of content farm), Google's algorithm changes and the rise of social media completely changed this game forcing all of us to publish only quality content consistently if we wanted to raise above the noise. This makes it impossible to rely solely on your own content production, hence the rising need to include content curation in the mix - something a vast majority of marketers realize.
"Il 73% degli attori di mercato afferma che la curation è una parte considerevole del loro mix di attività e quasi la metà risponde che le loro aziende non trasmettono contenuti per quanto sarebbe necessario non riuscendo a conseguire gli obiettivi di curation che si sono preposti
It seems like those who will be the most successful will find a balance between content curation and content creation. With so much information bombarding us every day, the best of the best curators will be those who share curated content that adds the most value for their readers. Time is such a precious commodity that people want a return on their time so curate and share valuable content. Understand what is valuable for your readers.