Content Marketing for Startups by Susan Su. What is content marketing? Content marketing is any marketing that involves the creation and sharing of medi
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Startups should be focused and there's a tendency in Silicon Valley to be "product-only" companies while in early stage. But building a product without customer feedback is a recipe for disaster so marketing is not a late stage activity. And as Susan Su from 500 startups articulates very clearly in this webinar, content now prevails over ads in many ways so that your best bet as a founding team to get your first users, collect feedback and iterate from your MVP might well be content marketing.
The thing is content is complex and time consuming so entrepreneurs embracing it need to be efficient. This webinar gives a great list of recommendations on how to do that and be a lean content marketer.
This is so great!