Whether it's your website, your emails, your blog posts, or your social media presence, images are crucial. Take a look around at other sites and social networks, and it's not too hard to see that content is moving in a visual direction.
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Great recap by @Stephanie Frasco of all the reasons why images are so important for content marketing. We live in a visual Web as our brains process information better.
At Scoop.it we've experimented with adding images to tweets and found out images not only increased engagement by 1.8x but also link clicks by 88%.
We've shared these results on our blog and more data as we announced the launch of our new feature enabling to add images to curated content.