Want to extend your content marketing budget? Here are 3 no-brainer reasons to curate content. includes 3 case studies & 6 actionable content curation tips.
Scooped by
Guillaume Decugis
onto Content marketing automation |
Great and concrete recap by Heidi Cohen on why content curation is not just an option for marketers: it's a must.
Beyond the fact most marketers (particularly SMB ones) lack budget, time and resources to produce 100% of the content they need, content curation is also needed because:
- it makes your content more credible: being 100% promotional doesn't work as the table above shows and as also demonstrated by this study that showed customers do not trust vendor-generated content as much as 3rd-party content.
- customers will do their curation anyway before buying your product: they will search the Web for reviews, advice, tips... So why not give it to them directly? Several studies have shown customers are 50% to 75% through the process before reaching sales.
I would also add one more reason:
- curating content helps you connect with influencers in your space: if you're an SMB marketer, chances are you will need amplification for your content and that you'll have limited content promotion budget to do that. Influencers can help but before you can ask, you have to give: curate and share their content will help them and bring you in their radar, making it more likely for them to respond to your requests later on. Here's a great slideshare by Traackr on how to do this.
Content curation drives more traffic to your website.