A social media content calendar should organize the way you curate and create content, and help develop your editorial strategy. A social media calendar cuts extra time out of your content marketing strategy and helps you allocate your resources wisely, to help ensure your brand consistently publishes high-quality, well-written, high-performing content pieces.
This post by HootSuite's Olsy Sorokina is a great recap of how a content calendar can be a fantastic tool to better manage your content marketing and ensure you're getting value out of your publishing efforts.
All these points make sense: content is hard to produce and your content team (or your content time if you're a team of one) is a rare and precious resource.
You can get started with some fo the templates that Olsy included in this post and that are downloadable or better yet, with Scoop.it Content Director which adds critical improvements to the spreadsheet:
1. It's smart as it tells you automatically when content is missing and schedules it for you once you've defined it.
2. It's integrated with Scoop.it Smart Suggestion Engine, our curation tool that helps you discover great content to publish.
So not only will it provide you with an affordable way to manage your content resources, but it will also enrich them by adding to your created content.