How many major brands want to create their content marketing in-house? One hundred percent. That isn’t a made-up statistic. This was an actual finding a couple of years ago when I was conducting co...
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For content marketers looking to scale their content volume, outsourcing comes as a natural idea. But for a freelancer or an agency to reflect your brand, your tone or even simply your expertise, it takes some effort which Rebecca Lieb gives a great check-list for in this blog post.
One thing that certainly changed over the past few years is that new content marketplaces such as Scripted or ExpressWriters simplified the matchmaking between companies and writing talents.
But even so, having a great writer or designer for your blog or your infographic is just the beginning of the process. We will probably share our own experience on this in greater detail in a follow-up post but outsourcing still takes work: creating a brief, editing, sending feedback and iterating content is not to be neglected.
So what should you look for when engaging a content agency? Here's her list of criteria.