These seven tools can make a big difference in your content marketing productivity. From discovering your competitors keyword rankings to Google Analytics interpretations and editorial calendar plug-ins, these tools are all free.
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Very useful tools here, compiled by Ian Cleary.
We particularly love Zapier here at Scoop.it and we've used it to integrate our lead generation pages on Unbounce with Pipedrive which is our CRM tool.
We'll probably write a post on what we've learned doing that but it's been extremely useful as it enabled us to precisely measure the origin of a deal and trace it back to a specific piece of content. So now our content team is able to not only understand which content converts but our business team clearly understands the value of content.