Want to drive traffic to your blog? let the experts show you their tried and tested methods when it comes to content promotion and SEO. Having great content is
Suggested by
Bill Gassett
onto Content marketing automation |
Blogging remains the pillar of content marketing, particularly for SMBs. Here's a list of tips from expert bloggers from which to cherry pick.
If you're overwhelmed by the length of this list, here's my own Top 3 (beyond the obvious "create amazing content"):
#14 Check out how Joseph Ho combines careful content targeting (keyword choices etc...) with synchronized social and email distribution. SEO comes from being relevant and consistent but also getting natural back links which social and email distribution will augment your opportunities of getting. #16 by Kristi Hines is a valuable variation of this as well.
#22 by Sean Si is a very good one too: because blogs were originally web logs, we tend to see them as journals and often forget the role of evergreen content. On the Scoop.it blog, we also observe that our evergreen posts tend to be a significant part of our content and SEO.
#24 by Steve Brodsky reminds us that there's been a lot of confusion about guest blogging since Google's Matt Cutts announced its demise last year. What's been targeted by Google is fake, non relevant guest blogging: the kind a blog will start to attract the minute it becomes successful with invites such as "publish this piece on LED or light bulbs which has nothing to do with your editorial line and I'll publish anything you want on my own blog". This kind of cheap trick used to work and Google killed it. But having industry experts contribute adding-value pieces genuinely to your blog and contribute to leading industry blogs your opinions, data or experience is invaluable and is a great lean content technique. Genuine guest blogging still works.
content marketing is a great way to drive traffic to your blog and website.