Get released from the shackles of believing that content marketing success is unattainable, too hard, or only reserved for big brands with big budgets. (The unglamorous truth of content marketing? You don’t actually need a strategy.
Via Brittany Berger
Should we stop obsessing about storytelling, strategies, and whether or not content is king? This post makes a good "yes" argument.
Couldn't agree more... Be Real.. Be Transparent.. Provide Value... enough of the fluff & high level crap... Talk is cheap!
Great read. Time to get real people!