Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.
The way content marketing is broken down into three C's here makes it seem so simple - and frankly, it is.
Create, Curate, Circulate.
1. Understand your audience and know what they want. Then take that knowledge and make things that will benefit them and that they will find shareworthy.
2. Discover great content related to your field that has already been created by others, add value to it by editorializing, and present it to your readers in a useful, engaging format.
3. Share your content with the world - across all social and traditional marketing channels - multiple times. Don't be afraid to repurpose content, either (in true #leancontent fashion!).