The role of content marketing on a social web has only scratched the surface of its full potential. Here are five top tips for content marketing success.
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A good high-level recap of what it takes to be a successful content marketer.
Two key take-aways:
- don't look at content as 100% in-house creation but as a mix: creation, co-creation and curation to which I would add repurposing.
- be human.