A Marketing Mix

CASE STUDY: How to write a post that receives 10,199 visits in 30 days without spending a penny.

Expectations, argued the neuroscientists Lauren Atlas and Tor Wager in a recent review, can influence our experience in two interrelated ways. There is the conscious influence, or those things we are knowingly aware of: I’ve had this wine before and liked or hated it; I’ve been to this vineyard; I love this grape; the color reminds me of a wine I had earlier that was delicious. As our experience grows, so do our expectations. Every time we have a wine, we taste everything we know about it and other related wines. Then there are the unconscious factors: the weather is getting on our nerves, or our dining companion is; we’ve loved or hated this restaurant before; I’m mad at my boss over something he said this morning; the music is too loud, and the room is too cold. These can all affect taste, too, even though they are unrelated to the wine itself.

One of the things wine researchers like to do, in fact, is manipulate some small factor of the environment or the wine to see how perceptions of taste are affected. If we are compelled by the description of the vineyard, its owners, or its history, we are likely to pay more for a bottle. Salzman admits, after we’ve handed in our scores, that that’s the reason he gave us so much background on the wines beforehand.

Information about the vineyard at least tells us something about the wine, but even factors that don’t, like price, can have an influence.

Every few months media types seem to loop back to a familiar question: How to measure media beyond the page view.

This week the Financial Timesannounced it would begin exclusively selling display ads off of a new metric: time spent. Medium recently  reported it has started paying certain writers based on total time readers spend on articles. Upworthymade waves back in February ditching page views altogether to focus on what they call “attention minutes.” And back in May the traffic analytics company Chartbeat  launched its “Attention Web” campaign, in an attempt to move beyond the click.

“The thing about time spent is that it plays into three of the biggest trends right now — mobile, viewable impressions, and video,” Eric Franchi, co-founder of the digital ad firm Undertone told BuzzFeed. Franchi, like many others in the ad tech world, have been working to champion viewability, an ad metric that makes sure readersactually see and engage with the ads on the page....

Have you ever tried to convince someone to stop doing a bad thing but they just kept doing it? Well, that's exactly what's been happening to the female rights movement for over a hundred years.

Despite more than a century of women's rights movements and the passing of several important women's rights laws, males still don't view females as truly equal

Marketers often make stereotypes and pre-judge people when creating 'targeting markets.' We often have to lump folks into categories in order to create products for them and to reach them. (What do these people need? What do they want? Where do these people live? What do they read?)

Whether you’re dabbling in social media or making a career out of it, there’s a language among us social media geeks that you’ve probably heard bellowed down the halls of Facebook, and babbled 

in Twitter chats.

While there are probably hundreds or more of social media acronyms out there, we’re going to focus on 40 social media acronyms we think you should know.

Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media? 

Take a look at the infographic below from Finances Online for some possibly surprising statistics. While it is well-known that women dominate Pinterest, they also outnumber men on four of the other top six social networks: Facebook, Instagram, Twitter, and Tumblr. However, men continue to account for the majority of LinkedIn’s users. In addition, 30% of women use social media multiple times a day, while only 26% men report using social media sites several times a day...

menamuse:
“ Bruno Benini Sandi Mitchell with Gun, Melbourne, Australia, 1970
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If, like me, you’ve maintained (for a few years, or a dozen) an adult blog or adult site of any kind, you might have noticed that your number of readers has gone down (a little or a lot) in recent years. Did you wonder why? Did you wonder where those readers went? Did people get tired of looking at sex online?

No. Listen as Business Insider explains:

Crafting item descriptions can feel like an art form in itself. Learn how to create listings that entice buyers and reflect your shop's unique style.

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littlebunnysunshine:
“ 1942-(via File Photo)- by File Photo on Flickr.
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