A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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How to create a lead capture page in 10 minutes - Maikel Michiels

How to create a lead capture page in 10 minutes - Maikel Michiels | A Marketing Mix | Scoop.it
If you are online and you want to make more money online, you absolutely have to be building your email list. No doubt about it! Yet, many people seem to get hung up on the technical stuff. Which by the way is just ridiculous with all of the technology that we have available to build …
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Suggested by Liz Angelene Verano
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How to Use LinkedIn to Become a Networking Superstar

How to Use LinkedIn to Become a Networking Superstar | A Marketing Mix | Scoop.it
The Internet buzzes with social media activity & knowing where to network can be hard. How to use LinkedIn to become a networking superstar.
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Rescooped by Deanna Dahlsad from MarketingHits
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Seven Reasons Millennials Don't Care About Your Content [Infographic]

Seven Reasons Millennials Don't Care About Your Content [Infographic] | A Marketing Mix | Scoop.it
Is your content resonating with Millennials? It might not be if you're doing these seven things.

Via Brian Yanish - MarketingHits.com
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Scooped by Deanna Dahlsad
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Testing.... Crucial for Small and Large Companies

Testing.... Crucial for Small and Large Companies | A Marketing Mix | Scoop.it

Last year I wrote a blog on Testing. . .Reduces Risk and Maximizes Success. It was geared to small Business. I said, “Large companies can absorb a failed product. Small company failures can be fatal. Now I would like to focus on two very large entities who neglected to test their ideas and paid a heavy price due to their ideas’ failure, which could easily have been avoided by testing.

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Rescooped by Deanna Dahlsad from You Call It Obsession & Obscure; I Call It Research & Important
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Vintage Marketing To Women Was A-Wash In Premiums

Vintage Marketing To Women Was A-Wash In Premiums | A Marketing Mix | Scoop.it
Some people think that the only premiums that came in boxes were in cereal boxes for kids. Sure, there were those coupon books and other early loyalty programs designed to bring people back to cert...
Deanna Dahlsad's curator insight, April 5, 2015 12:53 PM

Remember the old ads with Dolly Parton? Do you remember which brand it was?

Rescooped by Deanna Dahlsad from Gender and Crime
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Sexy Carl’s Jr. 'All Natural' ad not selling for Carl's Jr., firm says

Sexy Carl’s Jr. 'All Natural' ad not selling for Carl's Jr., firm says | A Marketing Mix | Scoop.it
Busty models bikini models aren’t moving burgers.

Via Rob Duke
Deanna Dahlsad's insight:

Let's all act surprised.

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Rescooped by Deanna Dahlsad from Public Relations & Social Marketing Insight
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The Ideal Length of a Blog Post, Facebook Update and Email Subject Line

The Ideal Length of a Blog Post, Facebook Update and Email Subject Line | A Marketing Mix | Scoop.it
You’re asking all the right questions…

  • How long should an email subject line be?
  • How long should your blog post be?
  • How long should your [Insert digital content here] be?

Buffer surveyed, tested, and measured to find the ideal length of everything online (including your email subject lines), and then they put it into a nifty infographic for you.


So I asked heavy hitters in different fields to weigh in on Buffer’s results… and then some. These experts are expanding on the ideal length of social content with their own tips and strategies for maximizing the space you have....


Via Jeff Domansky
Jeff Domansky's curator insight, March 20, 2015 1:38 PM

Make sure to see the expert comments for added insight! Recommended reading.  9/10

Debra Walker's curator insight, March 20, 2015 6:47 PM

Great to have access to information like this.

Nikol Hristova's curator insight, April 7, 2015 6:56 PM

There are many positive and negative comments about how long should be the perfect post, tweet or email subject. In my opinion, the shorter, the better. The shorter information it includes, the better understanding it will have. When i see people who's tweets or Facebook posts are longer than 4 rolls, i just stop reading the. This is a post, not a page of book, don't you think? 

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5 New Facebook Features and How Marketers Should Use Them |

5 New Facebook Features and How Marketers Should Use Them | | A Marketing Mix | Scoop.it
Are you taking advantage of the most recent Facebook features? Here are five ways to incorporate recently revealed Facebook features into your marketing.
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Scooped by Deanna Dahlsad
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B2B Inbound Marketing: Top Tactics, Goals, and Challenges

B2B Inbound Marketing: Top Tactics, Goals, and Challenges | A Marketing Mix | Scoop.it
Marketing Strategy - Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2.
Deanna Dahlsad's insight:

"Content creation is rated as both the most effective inbound tactic and the most difficult to execute."

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Suggested by Liz Angelene Verano
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Going Viral: 8 Easy Ways to Get Maximum Traffic to Your Blog Post (23/30)

Going Viral: 8 Easy Ways to Get Maximum Traffic to Your Blog Post (23/30) | A Marketing Mix | Scoop.it
Hi there blogger, super pleased to meet you! I see you’ve been hard-pressed to write some really creative and informative content. I know that you’re spending a great amount of time on research and conceptualizing, Great job! Who wants some crappy content anyway, right? If you’re going to publish something, might as well make it pretty. Now I know you just want to get the word out with the slight possibility of turning some heads, correct? Nah, I don’t think so. Let’s be real here, What you really want is your post to explode and go viral. Max visits and […]
Deanna Dahlsad's insight:

Not entirely a new 8 step plan, but relatively concise and with some good resource links.

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Rescooped by Deanna Dahlsad from You Call It Obsession & Obscure; I Call It Research & Important
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Antique Up-Skirt Action

Antique Up-Skirt Action | A Marketing Mix | Scoop.it
Who doesn't like a company that preaches values while looking up a lady's skirt? After complaining about Uncle Sam's tax, ye olde Day & Night tobacco company wants you to get your money's worth...
Deanna Dahlsad's insight:

Ye Olde Advertising

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Rescooped by Deanna Dahlsad from Social Media, SEO, Mobile, Digital Marketing
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The Ultimate Guide to Hashtags

The Ultimate Guide to Hashtags | A Marketing Mix | Scoop.it

You see them everywhere around the web… From Twitter to Instagram, hashtags are an essential part of social media. So, why should you care about hashtags?


Via Kamal Bennani
Jen Pollard's curator insight, February 23, 2015 7:50 PM

Great infographic explaining the basics of hashtags and how they vary across different social media platforms. 

Kristie's curator insight, February 25, 2015 9:55 PM

Good reference on hashtags.

Miguel A. de Jesus's curator insight, March 20, 2015 1:45 AM

Great Guide.

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Why Google Should Fear Facebook's New Product Ads: Social network's targeting threatens retail search dominance

Why Google Should Fear Facebook's New Product Ads: Social network's targeting threatens retail search dominance | A Marketing Mix | Scoop.it
Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network.
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How Social Media Listening Can Improve Your Content Marketing

How Social Media Listening Can Improve Your Content Marketing | A Marketing Mix | Scoop.it
Lay the foundation of a strong and sustainable content marketing strategy by using social media listening to create better content for your audience.
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Rescooped by Deanna Dahlsad from Consumption Junction
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Retail therapy: How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing

Retail therapy: How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing | A Marketing Mix | Scoop.it
“You would be amazed to find how often we mislead ourselves, regardless of how smart we think we are, when we attempt to explain why we are behaving the way we do,” Dichter observed in 1960, in his book “The Strategy of Desire”. He held that marketplace decisions are driven by emotions and subconscious whims and fears, and often have little to do with the product itself. Trained as a psychoanalyst, Dichter saw human motivation as an “iceberg”, with two-thirds hidden from view, even to the decision-maker. “What people actually spend their money on in most instances are psychological differences, illusory brand images,” he explained.

At a time when national companies were aggressively jockeying for position among Americans—a suddenly cash-happy and acquisitive bunch—Dichter promised a way to influence consumers' brains. If shopping was an emotional minefield, then strategic marketing could be a gold mine for companies.

Between the late 1930s and 1960s Dichter became famous for transforming the fates of businesses such as Procter & Gamble, Exxon, Chrysler, General Mills and DuPont. His insight changed the way hundreds of products were sold, from cars to cake mix. He pioneered research techniques such as the focus group, understood the power of word-of-mouth persuasion and earned startling fees for his theories. By the late 1950s his global business reached an annual turnover of $1m ($8m today), and he enjoyed a reputation as the Freud of the supermarket age.
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26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story)

26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story) | A Marketing Mix | Scoop.it
Marketing Strategy - How do you position your brand for success? What is the most compelling story you can tell about your business? Those are two of the most substantial questions marketers and ...
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Rescooped by Deanna Dahlsad from Readin', 'Ritin', and (Publishing) 'Rithmetic
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The one decision we all make constantly. Or why we must curate or die in 2015.

The one decision we all make constantly. Or why we must curate or die in 2015. | A Marketing Mix | Scoop.it

To be visible online, we're caught between a rock and a hard place: we have to publish more and we have to publish better. We must curate or die.

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Scooped by Deanna Dahlsad
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Why lean is the future of content marketing

Why lean is the future of content marketing | A Marketing Mix | Scoop.it
You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources?
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Rescooped by Deanna Dahlsad from SEO and Social Media Marketing
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6 Social Media Practices That Boost SEO

6 Social Media Practices That Boost SEO | A Marketing Mix | Scoop.it

'For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google.


Understanding the root causes for social media’s effects on SEO can help you better direct and manage your campaign, ultimately giving your users a better experience, and opening the widest possible channel for new potential customers to find your brand'.

 Read More: http://www.forbes.com/sites/jaysondemers/2015/01/27/6-social-media-practices-that-boost-seo/


Via Antonino Militello
Graham Drage's curator insight, January 28, 2015 2:09 AM

This summarises the ways that social media activity can boost your website rankings in Search Engines. Yes businesses in Britain need to start engaging with social media!

2DiFore Marketing Solutions's curator insight, January 30, 2015 8:01 AM

We were asked an interesting question last night at an association meeting from a production builder...."does social media work to bring customers to my door"? Well the answer is yes but you must have a plan in place just like building a home, this infographic rounds out this weeks tips! Have a great weekend...

Jeroen Lugtigheid's curator insight, February 24, 2015 2:51 AM

Waarom niet? Een keertje een uitgebreide infographic. Maar wel eentje die de samenhang laat zien tussen zinvolle, rijke social media inzet en Google Ranking. Daar zitten vast wel wat tips tussen die je kunt gebruiken. 

Rescooped by Deanna Dahlsad from Consumption Junction
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How Our Brain Determines if the Product is Worth the Price

How Our Brain Determines if the Product is Worth the Price | A Marketing Mix | Scoop.it
Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out.
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Rescooped by Deanna Dahlsad from Readin', 'Ritin', and (Publishing) 'Rithmetic
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Take Your Lukewarm Copy & Make It Sizzle

Take Your Lukewarm Copy & Make It Sizzle | A Marketing Mix | Scoop.it
Sensory words are an easy and reliable way to hook your reader. Use them whenever you need to persuade your reader -- here's 100 words to get you started.
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Rescooped by Deanna Dahlsad from Consumption Junction
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10 Ways to Convert More Customers Using Psychology [Infographic]

10 Ways to Convert More Customers Using Psychology [Infographic] | A Marketing Mix | Scoop.it

Learn how to convert more customers using psychology in this infographic.


Via Kamal Bennani, Deanna Dahlsad
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Where the Heck to Start with Reddit Marketing: A 5 Step Guide

Where the Heck to Start with Reddit Marketing: A 5 Step Guide | A Marketing Mix | Scoop.it
The secret to reddit marketing is to use it as a community management tool first and content marketing tool second. Here's how to get started.
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Scooped by Deanna Dahlsad
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Dog Movies Powerfully Influence Dog Ownership

Dog Movies Powerfully Influence Dog Ownership | A Marketing Mix | Scoop.it

Most Americans, when asked if they are affected by advertising, will say “not really.” They think other people are influenced by cultural messages, but that they are somehow immune.


Whether people are shaped by the media they consume seems to be a perpetual question. The fact that billions of dollars are spent every year attempting to influence us is probably a sign that advertisers know it works. Scientists get in on the action, asking pressing questions like: Do violent video games increase violence in real life? Do sexy, thin models hurt girls’ self-esteem? We do the studies and the answers are often inconclusive, probably because of how complicated the relationships are.


Psychologist Stefano Ghirlanda and his colleagues asked a slightly simpler question: Do celebrity dogs influence the popularity of dog breeds? They looked at 100 movies with prominent dog characters from 1939 to 2003 and compared the release date to breed registrations. The answer seems to be: with the exception of box office flops, yes.

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Rescooped by Deanna Dahlsad from Social Media, SEO, Mobile, Digital Marketing
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5 Reasons to Use Social Media Even If It's Not Driving (Free) Traffic

5 Reasons to Use Social Media Even If It's Not Driving (Free) Traffic | A Marketing Mix | Scoop.it

Don't let social traffic become an obsession. Social media involvement can help you build a better business in more ways than you think.


Via Kamal Bennani
Patricia Alvarez's curator insight, January 15, 2015 4:42 AM

Interesting...

2DiFore Marketing Solutions's curator insight, January 15, 2015 8:00 AM

Have you contemplated abandoning your social media posting strategy because you are not seeing the "reach" you thought you would get? Please don't!!! Social Media is like Networking if you don't show up, shake hands, have conversations with your connections there will never be any referrals coming your way....engage, re-engage, plan and 2015 will be successful!

Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.