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The video above provides a 60-second, bird's-eye view of the evolution of the advertising industry, from ad agencies to brand-building to soap operas to bran... Via k3hamilton 
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Content is the new SEO. We said it, numerous other top sources (like Huffington Post and Neil Patel of Quick Sprout) have said it, and now Rand Fishkin of Moz is talking about it in his latest video. Via Antonino Militello, Guillaume Decugis
Deanna Dahlsad's insight:
ManufacturingStories's curator insight,
January 14, 2015 8:39 AM
See how Content Marketing is driving web development plans. Learn methods of driving traffic via original and curated content using Scoop.it and social media. 
Lori Wilk's curator insight,
January 14, 2015 8:43 AM
When people receive #benefits from #reading your #content they not only appreciate it, they tend to #share it. #Business #results are not Instant. #Recognition builds over time.#participate ,#Share,#Curate and #Create Most importantly Get in the Game and Participate with others who also are taking steps to achieve success and #Results. Do your part , get off the sidelines and into the #game.#Share content to help other #entrepeneurs, #Executives and #leaders and yourself today. The #SEO results will happen.You will improve your #SearchEngineRankings. #Hashtags are going to continue to be popular this year and are being used on more #socialmedia #socialnetworking sites than just two years ago.#TFS #BYL
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Make the most of your social media marketing by choosing the network that's right for you. Take our quiz to find your social media personality type.
Deanna Dahlsad's insight:
Very similar to what I discussed about content curation here http://www.kitsch-slapped.com/2012/09/what-kind-of-curation-site-should-you-use/
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No one comes even close to rivaling Google for organic search traffic. According to recent research, the search giant accounts for more than 90% of online and mobile web organic search traffic worldwide. Mobile continues to fuel overall organic search growth, and other industry sources put Google's share of US mobile organic search referrals above 85%.
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![Marketing Artists vs. Marketing Scientists [INFOGRAPHIC] | A Marketing Mix | Scoop.it](https://img.scoop.it/8fRhDaCfN5yOFMundtKt0Xkes5yE2Br8B0LnubnjJ88=)
In a great article published last week, Stan Woods of Velocity Partners offered his thoughts on how fast marketing has developed over the past few months, and the new marketing roles this change has created.
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Colors plays major role in our life. Check out how colors affect your customers decision and make conversion happen. #infographics #conversion
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malek's curator insight,
January 7, 2015 9:03 AM
tons of options out there for content you can create. Forty four content types are outlined below, so look through the list and see which ones would make a perfect fit in your marketing plan.
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If there’s one mortal sin content marketers commit way too often, it’s obsessing over tools or tactics instead of customers. When we talk marketing, we love to jump right into a discussion about a given social network, a new tactic hitting the blogosphere, or some other content format we “have to” learn. Instead of asking customers how we can help them, we ask other marketers how many words make up an ideal blog post or which marketing automation tool they use. Important? Sure. Good place to start? Nope. Via Brian Yanish - MarketingHits.com
Deanna Dahlsad's insight:
Been preaching about this forever. For ever, I say.
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Tweeting and retweeting is part and parcel of life on Twitter, but getting to grips with the basics is more difficult than you originally thought. For example, if you’re being retweeted by a spam account and it’s getting on your nerves, how do you block a retweet? If you’re sharing an article from somebody else’s Tweet, how can you add retweet with a comment? We’re here to answer some of the common questions about retweeting on Twitter. Believe us, there’s more to a retweet than you could ever imagine. Via Brian Yanish - MarketingHits.com
BogDan Wrzesinski's curator insight,
December 3, 2014 2:57 AM
:) — ♛♥♪♥ Well done. Come Invite URL http://tsu.co/GodSent247 @GodSent247 #tsu
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Google's AdSense has told San Francisco news outlet The SF Appeal that it has three days to remove editorial content that violates its advertising policy. UPDATED. Via Gracie Passette
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Google’s algorithm is more sophisticated than ever, and its secrets have been the focus of thousands of hours of research and testing. After all, if Via massimo facchinetti, Os Ishmael, malek
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Jobs in social media often require behind-the-scenes efforts that we don’t always allow ourselves enough time for.
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There are some awesome online tools that allow you to create professional videos that will diversify your video marketing and let you experiment with genres, styles and types Via Pedro Da Silva, malek
malek's curator insight,
October 27, 2014 6:11 PM
Three new tools to try, Powtoon looks like a favourite for me. I have been using Animoto for almost a year with reasonable results.
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The Stall & Craft Collective is an online craft & gift marketplace, and events directory, which launched in June of this year. This October, they've reached over 30,000 unique visitors and ...
Deanna Dahlsad's curator insight,
January 13, 2015 4:12 PM
Some vintage is allowed; currently UK only.
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I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Econsultancy recently surveyed over 250 of the UK’s top bloggers to provide insights into what bloggers really want when it comes to working with brands and agencies. You can read the study here or keep reading for my summation and what I believe these findings mean to us marketers.... Via Jeff Domansky
Jeff Domansky's curator insight,
October 29, 2014 1:03 AM
Econsultancy recently surveyed over 250 of the UK’s top bloggers about blogger outreach. Here's what bloggers want when working with brands and agencies.
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If you thought outdoor advertising was either too expensive or not capable of making a real splash, check out the Zeusvision digital media bus! These literal outdoor advertising vehicles have 31-fo...
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Marketing campaigns aimed at women are becoming less reliant on tired stereotypes and increasingly eschewing traditional gender roles, says Kath Hipwell, head of content strategy, Red Bee Media. - Brand Republic Via malek
Deanna Dahlsad's insight:
Just another gimmick?
malek's curator insight,
October 22, 2014 8:17 AM
Crossing the thin line of objectifying into empowering
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Justin, you write, "Facebook was a source of political news to roughly as many people as local TV was." Pew reported, "Panelists were asked whether they got news from each of the 36 sources (plus local television news) over the past week, and while... Via Jocelyn Stoller, Deanna Dahlsad
Deanna Dahlsad's insight:
And there's more: "But the data also shows there are differences in social media usage along ideological lines. Those in the middle of Pew’s ideological breakdown got news on Facebook most often — 53 percent of them in the past week, higher than both consistent liberals (49 percent) and consistent conservatives (40 percent). But while those in the middle may get their news there, those on either end of the spectrum are more likely to shape their Facebook experience with politics in mind. They’re more likely to “like” or follow an issue-based group (60% of consistent liberals and 46% of consistent conservatives, versus 33% of those in the middle). They’re also more likely to follow a political party or elected official there (42 percent of consistent liberals and 49 percent of consistent conservatives, versus only 29 percent of Facebook users as a whole)."
Deanna Dahlsad's curator insight,
October 22, 2014 11:13 PM
And there's more: "But the data also shows there are differences in social media usage along ideological lines. Those in the middle of Pew’s ideological breakdown got news on Facebook most often — 53 percent of them in the past week, higher than both consistent liberals (49 percent) and consistent conservatives (40 percent). But while those in the middle may get their news there, those on either end of the spectrum are more likely to shape their Facebook experience with politics in mind. They’re more likely to “like” or follow an issue-based group (60% of consistent liberals and 46% of consistent conservatives, versus 33% of those in the middle). They’re also more likely to follow a political party or elected official there (42 percent of consistent liberals and 49 percent of consistent conservatives, versus only 29 percent of Facebook users as a whole)."
Deanna Dahlsad's curator insight,
October 22, 2014 11:16 PM
And there's more: "But the data also shows there are differences in social media usage along ideological lines. Those in the middle of Pew’s ideological breakdown got news on Facebook most often — 53 percent of them in the past week, higher than both consistent liberals (49 percent) and consistent conservatives (40 percent). But while those in the middle may get their news there, those on either end of the spectrum are more likely to shape their Facebook experience with politics in mind. They’re more likely to “like” or follow an issue-based group (60% of consistent liberals and 46% of consistent conservatives, versus 33% of those in the middle). They’re also more likely to follow a political party or elected official there (42 percent of consistent liberals and 49 percent of consistent conservatives, versus only 29 percent of Facebook users as a whole)."
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A SEO study looking into the search impact of new gTLDS vs .COM and other TLD domain extensions. The new gTLDs DO effect search engine rankings, presenting opportunities for new and existing business to benefit.
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I suppose by now you've all seen the latest Chanel N°5 commercial featuring Gisele Bündchen... It's actually a film, directed by Baz Luhrmann. Nothing against Chanel N°5 film, but I remain a Coco g...
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Here are the seven pros that contributed their tips: Jenn Herman Cormac Reynolds Frithjof Petscheleit Thank you for your participation!
Alana Johnson's curator insight,
October 9, 2014 3:39 PM
Find out the 7 pros for social media success! #entrepreneur #success # socialmedia #workfromhome
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Go inside the sharing strategy of a social media agency with 93 connected profiles! See how they get work done and their favorite tools for sharing.
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The following is a guest post by Jennifer Landry. Her bio is at the end of the article. Don't talk with your mouth full. Make eye contact when speaking to people. You might have heard these types o...
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The battle: original vs aggregated content. From PR Week
Deanna Dahlsad's insight:
The description of "aggregated content" sounds a lot like content curation... To me, aggregating is much more like scraping. However, there are good points in here.
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Have you seen Subway's latest ad ~ the one with the woman who reminds us to "Eat Fresh!" and stay healthy & slim so we can fit into our sexy Halloween costumes? Jezebel did. And out came the re...
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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This is a pretty cleaned up version of where advertising came from (aka, no cleavage).