a) what people curate as relevant is not generally among the top ranked results according to popular metrics. Good stuff is not the same as what is considered normally popular or authoritative stuff.
b) content curation allows a community to synchronize around specific issues and subjects (as anticipated by Clay Shirky)
c) better and more appreciated curation is of the "structured" kind, providing additional info, meta-data and categorization.
d) curators that are highly appreciated are characterized by consistent activity and by a variety of interests (or viewpoints under the same theme) that they are capable to cover.
This is rather my experience; however, I usually explain it to my clients this way:
a) You can be doing an excellent job, but never receive the recognition, popularity, or traffic you deserve.That doesn't mean you won't be appreciated greatly by the smaller group of people who do find/read your curated works.
b) No matter the popularity of your curation, you can build and have conversations -- but remember, community cultivation not only requires additional time, but a different skill set.
c) If you're going to do it, do it well. Use tools, such as labels and tags, and *always* provide context as well as proper credits and links.
d) Consistent activity is nearly as important as showing some personality along with your knowledge. Your topic may be narrowly focused, but offer additional topics and information about you personally (not just professionally) so that people get a sense of you.
a) what people curate as relevant is not generally among the top ranked results according to popular metrics. Good stuff is not the same as what is considered normally popular or authoritative stuff.
b) content curation allows a community to synchronize around specific issues and subjects (as anticipated by Clay Shirky)
c) better and more appreciated curation is of the "structured" kind, providing additional info, meta-data and categorization.
d) curators that are highly appreciated are characterized by consistent activity and by a variety of interests (or viewpoints under the same theme) that they are capable to cover.
This is rather my experience; however, I usually explain it to my clients this way:
a) You can be doing an excellent job, but never receive the recognition, popularity, or traffic you deserve.That doesn't mean you won't be appreciated greatly by the smaller group of people who do find/read your curated works.
b) No matter the popularity of your curation, you can build and have conversations -- but remember, community cultivation not only requires additional time, but a different skill set.
c) If you're going to do it, do it well. Use tools, such as labels and tags, and *always* provide context as well as proper credits and links.
d) Consistent activity is nearly as important as showing some personality along with your knowledge. Your topic may be narrowly focused, but offer additional topics and information about you personally (not just professionally) so that people get a sense of you.
Content marketing is everything. It's nothing. It's substantial like rock. It's fleeting like the wind. It's both sides of the brain in perfect harmony. It's the brand story. It's the value proposition shown, not told. In other words, it's a tactic with an identity crisis.
Teeehe Content Marketing Institute itself is proud to stack up no fewer than 21 explanations of this burgeoning field, plus six more definitions on another page on its site. I say this not to ridicule, but to highlight the confusion in the marketplace about content marketing. There's not a broadly agreed-upon definition of the field....
Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important.
Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.
Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important.
Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.
Tinder is an online dating app that has been sweeping the world…or should I say swiping the world? The app matches potential partners based mostly on their appearances. Vancouver Orphan Kitten Rescue Association (VOKRA) wanted to try their paws at a fun campaign to match some of their orphaned furry friends with potential new owners. How? By creating a profile for some of their cats that had more human names.
VOKRA partnered with ReThink Canada and created several profiles on tinder and started matching with young singles in the area. Of course they played around with them for a bit before confessing that the profile was for the cat, not the human.
Retention is often assumed if a customer enjoys using the product but how many brands consider the after care service? I know, for example if I’m looking to renew my Sky subscription, a poor communication experience with their Contact Centre or lack of relevant, appealing renewal promotions in their retention campaign to me will significantly impact my judgement as to whether I remain a loyal customer or shop elsewhere.
The customer experience your brand delivers can also be integral to the efficiencies of your business. Do you need to send three letters followed by an email, a telephone call with six ‘press XX’ options and a follow-on direct mail piece to every customer that needs to renew their Sky subscription? More than likely not.
Remember, remember, the scourge of Movember? We’re halfway through the advocacy month that calls for men to grow the manliest mustaches they can muster to
"As November babies and gender critics, we take Movember as a personal affront.
There’s a school of thought that says any act in service of a good cause is a good act. So why do we hate Movember? Are we grumpy contrarians and feminist killjoys who hate things precisely because other people love them? Probably, but there are deeper reasons for our Movember naysaying, too. Below, we investigate in conversation."
"As November babies and gender critics, we take Movember as a personal affront.
There’s a school of thought that says any act in service of a good cause is a good act. So why do we hate Movember? Are we grumpy contrarians and feminist killjoys who hate things precisely because other people love them? Probably, but there are deeper reasons for our Movember naysaying, too. Below, we investigate in conversation."
Body positivity has been having a moment as of late. Plus-size models are dominating runways and magazines. The tyranny of the "thigh gap" has been usurped by the somewhat more fat-friendly "thighbrow." In a duet with self-proclaimed "thick" chick Nicki Minaj, Drake has even declared, "I like my girls BBW," referring to "Big Beautiful Women," a niche genre of porn featuring women that are, well, big and beautiful.
However, even though we pay a lot of lip service to women like models Nadia Aboulhosn and Tess Holliday, is the body-positivity trend in the style sphere reflective of a larger phenomenon? Is our culture becoming more accepting of bigger women, both in the fashion world and in the privacy of our own bedrooms? In short: Are we increasingly masturbating to plus-size porn?
Any major film that comes out is going to have teasers, a few trailers, posters and the stars doing umpteen interviews about their newest film. But now, one insider has let us in on an advertising technique you may not, or at least pretend not to know about.
If you want to do well on Facebook, you need to know the 3Ps of Facebook marketing.
What are the 3Ps you ask? The 3Ps are:
Personal: Posts that show more about you and your business
Purpose: Content that adds value
Promotion: Posts that sell
Having a mixed ratio of these 3 types of content will allow you to diversify your content and make your Facebook page more exciting, which will ultimately lead to more engagement.
YES!
Now for the bigger question, how do you create a range of content and keep your page constantly updated with these 3Ps?
Watch manufacturer Multi Time Machine Inc. won its appeal against Amazon this morning in a dispute over the way the e-commerce giant displays search result
Focusing on a mix of curated, influencer-driven, and user-generated pins can be the key to driving (and even tripling) your website traffic. Learn how to make it happen in this post from Jessica Gioglio.
The FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contests, endorsements and reviews.
Are you building backlinks for seo, want to build backlinks fast or build backlinks after penguin. Well, that's exactly what I'm going to share with you in today's blog post no-matter for what reason you are building backlinks.
This video, which spread like wildfire across social media last week, was just the latest example of the way organizations continuously downplay the impact of domestic violence and rape culture. In turn, this betrays how little we as a society care for, or even think of, victims of interpersonal violence.
Ever wondered whether tweeting about a blog post could actually expand your keyword traffic? It appears that it can do exactly that!
Deanna Dahlsad's insight:
An interesting read about Twitter V. Link Farms (Directories). I theorize the difference is human interaction, hence the bump when Tweets are made with different wording/phrases -- as in, a person read the content and synthesized in order to compose a tweet.
The hit TV show “Shark Tank” helps start-ups get started. Would-be business owners come on the series to solicit money and help from a panel of five heavy-hitting entrepreneurs. After giving a pitch and going through a grilling, the contestants find out if they’ll get funded or not and how much equity they will have to give up.
On the air for five years and counting, “Shark Tank” is an entertaining and successful show. However, as a founder of 16 start-ups, my criteria for evaluating potential businesses differs from most of the panelists—I often find myself arguing with the screen.
There's plenty of room for adoption among brands looking to reach Instagram's enthusiastic audience, and restaurants and hotels have the largest presence currently. No matter the industry, brands should take a quality over quantity approach to Instagram, as recent research finds that post frequency and engagement have an inverse relationship.
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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Robin Good of Content Curation World breaks the findings down thus:
a) what people curate as relevant is not generally among the top ranked results according to popular metrics. Good stuff is not the same as what is considered normally popular or authoritative stuff.
b) content curation allows a community to synchronize around specific issues and subjects (as anticipated by Clay Shirky)
c) better and more appreciated curation is of the "structured" kind, providing additional info, meta-data and categorization.
d) curators that are highly appreciated are characterized by consistent activity and by a variety of interests (or viewpoints under the same theme) that they are capable to cover.
This is rather my experience; however, I usually explain it to my clients this way:
a) You can be doing an excellent job, but never receive the recognition, popularity, or traffic you deserve.That doesn't mean you won't be appreciated greatly by the smaller group of people who do find/read your curated works.
b) No matter the popularity of your curation, you can build and have conversations -- but remember, community cultivation not only requires additional time, but a different skill set.
c) If you're going to do it, do it well. Use tools, such as labels and tags, and *always* provide context as well as proper credits and links.
d) Consistent activity is nearly as important as showing some personality along with your knowledge. Your topic may be narrowly focused, but offer additional topics and information about you personally (not just professionally) so that people get a sense of you.
A research paper by Zhong, Shah, Sundaravadivelan and Sastry, King's college London, 2013
See the excellent notes from Robin Good below. Interesting to see more work emerging in this field.