Via Robin Good
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Ennio Martignago's curator insight,
January 8, 2014 3:26 AM
"Il 73% degli attori di mercato afferma che la curation è una parte considerevole del loro mix di attività e quasi la metà risponde che le loro aziende non trasmettono contenuti per quanto sarebbe necessario non riuscendo a conseguire gli obiettivi di curation che si sono preposti
Beth Kanter's curator insight,
January 8, 2014 9:40 PM
recent survey by Trapit asked 131 US marketers questions about content curation and how it relates to their content marketing strategies. The findings were super interesting, and here are some of the key takeaways (presented via Marketingprofs): - 74% of marketers say that content curation is an important part of their content strategy. -60% of marketers say it's difficult to find original content to curate. - 58% said that their companies need effective content curation in order to say afloat in their industries. - 57% of marketers said that finding the right kind of content to curate is difficult.
Lori Wilk's curator insight,
January 9, 2014 10:32 AM
It seems like those who will be the most successful will find a balance between content curation and content creation. With so much information bombarding us every day, the best of the best curators will be those who share curated content that adds the most value for their readers. Time is such a precious commodity that people want a return on their time so curate and share valuable content. Understand what is valuable for your readers.
Martin (Marty) Smith's curator insight,
December 28, 2013 1:55 PM
Netflix and Amazon understand something most "new to web" catalog merchants don't - information is both means and ends. Online scale depends on information more than money.
Deanna Dahlsad's curator insight,
December 28, 2013 4:45 PM
@Martin (Marty) Smith says,"Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online."
malek's curator insight,
December 7, 2013 5:14 PM
An eye opener on striking the balance between content and conversion.. The "How-to" list is worth multiple visits.
Deanna Dahlsad's curator insight,
October 15, 2013 3:58 PM
Robin Good of Content Curation World breaks the findings down thus: a) what people curate as relevant is not generally among the top ranked results according to popular metrics. Good stuff is not the same as what is considered normally popular or authoritative stuff. b) content curation allows a community to synchronize around specific issues and subjects (as anticipated by Clay Shirky) c) better and more appreciated curation is of the "structured" kind, providing additional info, meta-data and categorization. d) curators that are highly appreciated are characterized by consistent activity and by a variety of interests (or viewpoints under the same theme) that they are capable to cover. This is rather my experience; however, I usually explain it to my clients this way: a) You can be doing an excellent job, but never receive the recognition, popularity, or traffic you deserve.That doesn't mean you won't be appreciated greatly by the smaller group of people who do find/read your curated works. b) No matter the popularity of your curation, you can build and have conversations -- but remember, community cultivation not only requires additional time, but a different skill set. c) If you're going to do it, do it well. Use tools, such as labels and tags, and *always* provide context as well as proper credits and links. d) Consistent activity is nearly as important as showing some personality along with your knowledge. Your topic may be narrowly focused, but offer additional topics and information about you personally (not just professionally) so that people get a sense of you.
Carmenne Kalyaniwala's curator insight,
October 16, 2013 2:17 AM
A research paper by Zhong, Shah, Sundaravadivelan and Sastry, King's college London, 2013
AnneMarie Cunningham's curator insight,
October 17, 2013 8:28 AM
See the excellent notes from Robin Good below. Interesting to see more work emerging in this field.
Caroline Price's comment,
July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
January 25, 2013 1:50 PM
I'm going to read this before the end of the weekend!
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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Are you creating value or noise?