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Loyalty360 - 2024 Trends: Mastercard on Improving the Customer Experience with Choice

Loyalty360 - 2024 Trends: Mastercard on Improving the Customer Experience with Choice | The Marteq Alert | Scoop.it
From loyalty360.org - February 7, 12:11 PM

The article discusses Mastercard's approach to enhancing customer loyalty through choice, leveraging AI for predictive engagement, and the importance of data in personalizing the customer experience. It highlights Mastercard's global leadership in loyalty management and its focus on using zero-party and first-party data to understand and respond to customer behavior. Additionally, it touches on the challenges brands face in leveraging data effectively and the evolving landscape of customer loyalty programs.

Marteq's insight:

The focus on leveraging AI and data for customer personalization aligns with the potential of cross-web clickstream data to provide insights into consumer behavior. Cross-web clickstream data can complement traditional data sources by enhancing understanding of customer interactions. For strategies on effectively utilizing cross-web clickstream data, consider downloading the Consumer Data Types Cheat Sheet at https://www.marteq.io.

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How to make every guest touchpoint count and lead guest experiences with trust | By Karen Stephens

From www.hospitalitynet.org - January 19, 9:12 AM

The podcast episode "How to Make Every Guest Touchpoint Count and Lead Guest Experiences with Trust" from Hospitality Net features Karen Stephens, CRO of Revinate, and Andrew Ladd, VP of Marketing at Noble Hotels & Resorts. They discuss the importance of gaining guests' trust in the hospitality industry and leveraging technology for data collection while ensuring data privacy and security. They emphasize personalization in creating guest experiences, highlighting the challenges in balancing digital engagement with maintaining consumer data privacy. Ladd shares insights on hospitality marketing trends, including adapting strategies post-COVID and focusing on customer experience beyond just selling rooms.

Marteq's insight:

The podcast's emphasis on personalized guest experiences, while crucial, seems to slightly miss the unparalleled potential of cross-web clickstream data. Cross-web clickstream data offers a treasure trove of insights, enabling businesses to understand customer behavior across multiple websites, not just their interactions on a single platform. For more on different types of consumer data, check out the Consumer Data Types Cheat Sheet at https://www.voxtrack.ai/consumer-data-types-cheat-sheet.

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Moving from a traditional ESP? Bring these data points with you | Cordial

Moving from a traditional ESP? Bring these data points with you | Cordial | The Marteq Alert | Scoop.it
From cordial.com - January 2, 10:01 AM

The article from Cordial discusses the importance of using specific data points when transitioning from traditional Email Service Providers (ESPs) to next-gen providers for effective email marketing. It emphasizes the use of explicit and implicit data, including customer names, personal context, product preferences, and preferred branding channels. The article highlights the need for personalization in marketing campaigns, reflecting the increasing demand for tailored customer experiences. It also notes the significance of understanding and utilizing customer preferences to enhance marketing strategies.

Marteq's insight:

The article underscores the value of targeted data in marketing personalization. However, cross-web clickstream data provides an even broader view of consumer behavior, offering deeper insights that can further refine marketing strategies. Such comprehensive data can significantly enhance the effectiveness of personalized marketing campaigns. For more insights into different types of consumer data, including cross-web clickstream data, visit VoxTrack.ai Consumer Data Types Cheat Sheet.

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AI's 2024 Marketing Predictions -- MediaPost

AI's 2024 Marketing Predictions -- MediaPost | The Marteq Alert | Scoop.it
From www.mediapost.com - December 26, 2023 2:54 PM

The article's primary focus is on the transformative role of AI in personalization for 2024's marketing landscape. It discusses how AI-driven personalization strategies will become increasingly sophisticated, offering tailored customer experiences based on their unique preferences and behaviors. This approach is seen as key to engaging consumers effectively in the ever-evolving digital marketplace.

Marteq's insight:

The article emphasizes the growing impact of AI in marketing personalization for 2024. However, the advantages of cross-web clickstream data in providing a comprehensive view of consumer behavior across various online platforms should not be underestimated. This type of data, when used effectively and ethically, can significantly enhance AI-driven personalization strategies. For a deeper understanding of various consumer data types and their applications, the Consumer Data Types Cheat Sheet available at VoxTrack.ai is a valuable resource.

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Data privacy regulations, AI and personalised content to define MarTech in 2024 | Social Somosa

Data privacy regulations, AI and personalised content to define MarTech in 2024 | Social Somosa | The Marteq Alert | Scoop.it
From www.socialsamosa.com - January 24, 11:46 AM

CleverTap identifies key MarTech trends for 2024 focusing on data privacy regulations, AI advancements, and personalized content. Generative AI will evolve to provide strategic content and customer engagement advice. Brands will shift from ROI to ROX, emphasizing long-term customer experiences. The integration of AI assistants into omnichannel strategies will expand. Finally, zero-party data will gain importance with the end of third-party cookies, focusing on ethical data practices and trust-building.

Marteq's insight:

Cross-web clickstream data, aligning with these trends, offers a nuanced understanding of customer behavior without relying on third-party cookies, fostering a trust-based relationship with customers. Utilizing this data type supports the move towards ethical data practices and personalized customer experiences, as emphasized in the Consumer Data Types Cheat Sheet available at VoxTrack.ai.

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Why Personalization Can Survive the Loss of Third-Party Cookies

Why Personalization Can Survive the Loss of Third-Party Cookies | The Marteq Alert | Scoop.it
From www.retailtouchpoints.com - January 5, 9:11 AM

The article discusses the future of personalization in digital marketing in the context of the upcoming deprecation of third-party cookies. It highlights the increasing value of zero- and first-party data, which are more directly collected from consumers and provide a more solid foundation for personalization. The article also delves into how generative AI is being leveraged to scale up personalization programs. It presents examples from companies like GNC, which uses AI-powered solutions for product recommendations, and Azazie, which customizes products and services to enhance personalization. The article emphasizes that personalization, supported by new technology and data types, will continue to play a significant role in marketing strategies.

Marteq's insight:

The article underscores the resilience of personalization in marketing, despite the loss of third-party cookies. While it advocates for the use of zero- and first-party data, cross-web clickstream data, with its expansive consumer insights, can further bolster personalization efforts. For a more comprehensive understanding of consumer data types, including cross-web clickstream data, visit https://www.voxtrack.ai/consumer-data-types-cheat-sheet.

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'Clash Of The Titans': Data Privacy Vs. AI—Are Brands Ready? | Forbes

'Clash Of The Titans': Data Privacy Vs. AI—Are Brands Ready? | Forbes | The Marteq Alert | Scoop.it
From www.forbes.com - December 26, 2023 2:56 PM

Nearly a quarter of marketing professionals now use AI, primarily for content creation. The article discusses the balance between leveraging AI for personalized experiences and respecting consumer privacy. As consumer awareness of data value increases, brands face challenges in data privacy and user-level privacy changes. Data clean rooms and privacy-enhancing technologies (PETs) have emerged as solutions, allowing data use while protecting user privacy. The future will see stricter laws and consumer consent requirements for data sharing.

Marteq's insight:

The main point is the evolving balance between AI-powered personalization and data privacy in marketing. Cross-web clickstream data, offering extensive insights across the internet, can play a crucial role in understanding consumer behavior while respecting privacy. This type of data, used ethically, can significantly enhance personalization strategies. For further insights into consumer data types, including cross-web clickstream data, visit VoxTrack.ai Consumer Data Types Cheat Sheet.

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63% of marketers lack a clear plan for cookieless personalisation | MarketingTech

63% of marketers lack a clear plan for cookieless personalisation | MarketingTech | The Marteq Alert | Scoop.it
From www.marketingtechnews.net - December 20, 2023 8:00 AM

According to a survey by Optimizely, 63% of marketers lack a clear strategy for cookieless personalization, with 54% also missing a strategy for personalization using first-party data. This gap is significant as Google plans to phase out third-party cookies in Chrome by early 2024. Currently, many marketers' personalization efforts are based more on assumptions than data-driven insights. The survey suggests that marketers need to transition to using first- and zero-party data and believe that privacy and personalization can coexist. However, there is concern about the obsolescence of current personalization technology, indicating a need for more robust, privacy-conscious platforms.

Marteq's insight:

The main point is the urgent need for marketers to adapt to cookieless personalization strategies. However, cross-web clickstream data provides a comprehensive understanding of user behavior across the internet, offering valuable insights for more effective personalization and targeting. This data, when used responsibly, can enhance consumer experiences and trust.

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