Discover the role of social media in brand visibility, how social media use differs in B2B vs. B2C companies and between large and small businesses, and more.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Your new post is loading...
Your new post is loading...
John M. Holland's curator insight,
November 11, 2013 8:33 AM
Surprisingly, business people spend more time on Facebook than on LinkedIn. Here are statistics to support this. Some interestings stuff on this infographic.
Ally Greer's curator insight,
October 21, 2013 3:51 PM
From the article: Don’t let aggregation give curation a bad name, though. Cutts points out that it’s a different story if your curated content is “content that nobody else has access to, or if you’re writing your own content, or if you’re really putting a lot of effort into curation.” |
Ally Greer's curator insight,
October 17, 2013 3:06 PM
There are plenty of opportunities that come from the ability to schedule tweets on Twitter, most of which are covered here. That said, I'm not sure if this will be as big of a deal as it's made out, because this has been a feature on so many third party tools for quite some time now. Tweet scheduling isn't a new concept at all, thanks to Buffer, Tweetdeck, Sprout Social, TweetDeck, etc. Speaking for myself, I rarely even use Twitter.com to send or consume tweets. There's a reason why social media managers use third party apps, like Leo states - there are other features like analytics, being able to post from multiple accounts in one place, etc. In my opinion, this won't change much.
Deanna Dahlsad's curator insight,
October 18, 2013 3:59 PM
As pointed out by others, such as Ally Greer who first posted or scooped this, the scheduling mechanism isn't new to people who have been using third party tools. However, for those who either do not like the extra logins etc. of third party tools, do not like to pay for them, or who just want to tweet and don't care about other bells & whistles (and there are a lot of those people!), this is indeed a good thing.
Brian Yanish - MarketingHits.com's curator insight,
October 19, 2013 12:54 PM
Twiiter you are to late. I like many other marketers do not use the twitter.com site to make posts.
|
Remember this is B2B - Not B2C! A very different creature. Do not get them mixed up.
The minute the ability for conversation and two way dialog is cut out or devalued, then the social media affectiveness for B2C becomes only advertising slung at the wall. I recently heard the CEO of Digital Sherpa say he "couldn't care less about "likes for favorites" on Facebook... his main concern was SEO numbers... and that's where I saw his flaw for not recognizing that his audience was all B2C. He impacted several entrepreneurs the wrong way. Eventually he retracked but... his audience was not able to recognize the disconnect. B2C Social media is all about the ability of choice - for hold possible conversations with the brands you "like".