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ValStilwell's insight:
Facebook is a major player and influencer in social media that's userfriendly - for all ages! 
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To be successful in social media and community management you need to keep track of the constant changes to that ecosystem. That's because everything you know about Facebook, Tw...
ValStilwell's insight:
Social media can be overwhelming but.. can be managed with a little strategy...
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Hands down, blogging is one of the best content marketing strategies. Blogging is attributed to 55% more visitors to a company’s website, and blogs are 63% more likely to influence a consumer’s purchasing decision.Additionally, blogging helps your personal branding efforts by showcasing your knowledge to a wide audience. However, blogging is not the only type of content marketing you can create to show your expertise. If you want to create different types of written content, here are seven content marketing ideas you may want to consider:... Via Jeff Domansky, Philippe Trebaul
ValStilwell's insight:
Other website content tools you can use besides blogging....
Jeff Domansky's curator insight,
July 22, 2013 2:03 PM
No question blogging is the best way to generate content for marketing results but here are seven additional ideas to consider.
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TODAY, people expect to be able to interact with your brand online, and they don't want to sit on the phone for hours to resolve an issue.
ValStilwell's insight:
Transparency and dialog with your customers can only bring opportunity to build better and new relationships.
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After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism Via Ally Greer
ValStilwell's insight:
A bit of perspective but don't get overwhelmed!
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Every B2B company today realizes that content marketing is an integral part of their demand generation and marketing strategy.
ValStilwell's insight:
Soc Media Grt #B2B Info & pointers why and how...
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Social Media Revolution (Original) This video was produced in 2009 based on the book Socialnomics by Erik Qualman. There have been two newer versions since t...
ValStilwell's insight:
Think SM is a fad? Think again- How about some perspective regarding the power of SM - Don't overlook opportunities to form relationships using this methodology.
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From overly promotional tweets to way-too-infrequent Facebook posts, business owners make lots of blunders when it comes to social media. Our Team Digital...
ValStilwell's insight:
These guys hit the nail on the head so many times! What a wealth of info!
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With the new obsession around click streams and digital engagement metrics we must not forget the roots to which all social media platforms owe their popularity.
ValStilwell's insight:
Too little to fast clips the person out of personal... don't forget that social media is about relationships!
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ValStilwell's insight:
Your selection of hashtags can help you sift and sort from both sending and receiving tweet topics.
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90% businesses say they engage on social networking sites: 74% find it valuable; 42% say 25% of new customers find them from social media.
ValStilwell's insight:
Familiar info RE: SM strategy -in case you missed my other posts.
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The other day, I had an issue with my television service. As a social media author and CEO, I did the first thing that comes natural: I tweeted, and posted a complaint on the company's Facebook page.
ValStilwell's insight:
This so reminds me about the management not caring about the qualities and impact of the receptionist who answers the phone...the first to greet the public. He's right about needing companies to be aware from the top down about the social media structure and strategy - and most importantly the value!
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What to Avoid in Social Media Marketing via @B2Community http://t.co/th5T7CUc3l
ValStilwell's insight:
Great pointers about businesses using social media and not thumping their chests but instead, creating conversation and engagement... Think of social media as dialog... two way conversations and active listening.... business to community and community to community...
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How do you make the most of your social media marketing efforts? See this infographic called the Small Business Guide to Social Media Mastery. Via TechinBiz
ValStilwell's insight:
80% of small business are going to increase their SM marketing this year! Start learning as soon as possible what's best for your business.. start small and be very good at one channel then expand to another channel and so forth.
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As business owners, you’ve been told over and over you need to use great SEO on your website and blog, but you also need to pay attention to social media management.
The important thing to learn is the difference between the two and why you need both.
Via Antonino Militello
ValStilwell's insight:
There is an overlap... between word of mouth and organic searching.. both have great value and need to be managed. I do think tho that the very strongest technique is to develop first a strong WOM drive strategy to gain traction in a category unless the category itself is on fire then, you may want to up the SEO drive first.
Denise Rivers's curator insight,
July 22, 2013 2:49 PM
Combining SEO and social media is necessary? Good thing we already knew that!
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The easiest way to figure out, what kind of content will rule in the end, you have to understand what you want to achieve with the really good content and what makes content king.
ValStilwell's insight:
It's always been about relationships and helping people find the information to filter in that makes their lives better.. The old "throw it at the wall and see what sticks" attitude is more than annoying.
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The final post in a series focused on HootSuite University's “The Dos & Don’ts of Social Media Etiquette." (If you don’t play by the social media rules, you risk being shunned by those that do: http://t.co/XMyS3qKIIU)...
ValStilwell's insight:
Thank you HootSuite! "SMetiquette" is an uber important skill - if thoughtless people jam up the opportunities to form relationships because they force consumers to build bigger filters... then we have a much larger handicap as a result. Let's work together...
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Social media has long ceased to be a setting for primarily “social” interactions and discussions.
ValStilwell's insight:
Dare to stand out - have a plan and a flexible strategy that allows for mixing it up.
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![Stats to Convince Your Boss to Invest in Content Marketing [Infographic] « SocialSteamr Social Media Promotion | Social Media On The Loose~ | Scoop.it](https://img.scoop.it/HWUc8C5DrpPCWuir3rYZ6Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
87 per cent of B2B marketers use social media for content marketing... http://t.co/1YPcYGu6BB
ValStilwell's insight:
Great info / follow another link through to see another great infographic on the most effective time during the day for social media consumer use.
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Social Media is the New Channel for Word of Mouth and Personal ...
ValStilwell's insight:
While obvious, I think it's always good to iterate that social media is an amplified WOM activity.
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Here's another great infographic from the social marketers over at Wishpond.
Key stats:
-Facebook has 699 million active users as of 08/13
-Over 150 billion friend connections exist in the network
-350 million photos are uploaded daily
-Over $5 in revenue in 2012