Ok, so I may have said that many of today’s proclaimed social businesses, aren’t social and I stand by that assertion 100%. Having said that, the quest for soc(...)
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Jessica Kelly's curator insight,
February 3, 2015 4:03 PM
"Your staff are living the story you're trying to tell--it makes sense for you to use them to tell it." Yep, makes sense.
"If your [own] people share your content, it immediately gives it more authenticity." Yep, if they share authentically. :)
Vicky Gillies's curator insight,
February 4, 2015 8:04 AM
Pioneering companies encourage their employees to get social
Guillaume Decugis's curator insight,
November 26, 2014 6:28 PM
Impressive case study by Lee Odden that should convince you that not only traditional SEO is dead but also how content, social and influencers are the new SEO. Curating influencers content tent helps getting in their radar and will open opportunities to engage with them before they eventually amplify your content or co-create with you.
Ivo Nový's curator insight,
December 2, 2014 4:22 AM
Guillaume Decugis's insight: Impressive case study by Lee Odden that should convince you that not only traditional SEO is dead but also how content, social and influencers are the new SEO. Curating influencers content tent helps getting in their radar and will open opportunities to engage with them before they eventually amplify your content or co-create with you. |
Lauran Star's curator insight,
February 12, 2015 5:16 PM
Define what your culture should look like! - |
To be a social business it is cultural. It means more engaged, accountable and empowered employees that genuinely care about their brand and have the ability to quickly reach the right person(s) in their organization to accomplish whatever must be done to create, sustain and build satisfied customers that become the most influential purveyors of your message across the spectrum of communication channels. - See more at: http://millennialceo.com/social-media/makings-social-business/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MillennialCeo2+%28Millennial+CEO%29#sthash.DP6gB2Uj.dpuf