Ok, so I may have said that many of today’s proclaimed social businesses, aren’t social and I stand by that assertion 100%. Having said that, the quest for social business isn’t unattainable, but it does take work to achieve. Before I jump into the constructs for a successful social business, let’s [...]
It is one thing to theorize about social, it is another thing to suggest why a business isn’t social, but perhaps the hardest thing to do is really pin down the blueprint for creating a social business. Perhaps more simply put. What must a company do that wants to be social?