Content marketing is now an integral element of public relations and is an extension of the notion of thought leadership. It varies the thought leadership approach in four ways:
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Flegconsulting's curator insight,
December 2, 2014 11:28 AM
Faire le tour des outils me permettant d'effectuer une veille documentaire sur l'activité économique
socialcompany's curator insight,
August 6, 2014 6:45 AM
convincing slides to explain how scoop.it works
J-Philippe Déranlot's curator insight,
August 1, 2014 4:36 AM
Voici un billet utile pour qui veut comprendre la curation ... malgré l'inutilité de ce commentaire publié dans un de mes topics Scoop.it ;-)
Barbara Alevras, PMP's curator insight,
August 1, 2014 9:43 AM
Some great tips to help you promote the benefits of content curation as a key marketing activity. Would any of these resonate with your boss?
Ally Greer's curator insight,
July 22, 2014 6:34 PM
Great tips & tools from Scoopiteer @Brian Fanzo!
Julia Echeverría's curator insight,
July 31, 2014 6:54 AM
Este artículo es realmente interesante, qué sería de nosotros sin la curación de contenidos?, si es lo que realmente importa en la red. |
Ken Dickens's curator insight,
March 24, 2015 12:18 PM
A little long, but there are some clear directions in here. And it is not what you think! Also, think about using this info to post at times when others are not posting. Less competition! -Ken
Fred FOURNIER's curator insight,
August 9, 2015 11:38 AM
It s always a question of ...data ! Big data could make you became crazy or....help you so much !
Terry Elliott's curator insight,
August 16, 2014 7:23 AM
The image above amounts to a template for curating a digital space: Find something timeless to curate.Fit it into a pattern that makes sense.Find a larger context for why this matters.Share widely.I think this fits into Harold Jarche’s simpler seek-sense-share framework. Why does this matter? If curation is all that Tufte and Bhatt say it is, then why aren’t scaffolds like these being used more often for training and in learning systems? I am using the curation tool Scoop.it to do curation with my freshman comp students. They use Scoop.it as their introductory platform for beginning to acquire the skills Tufte enumerates above that are part of the academic and business spaces they will eventually live in. I am hoping they will demonstrate why it curation matters as they seek-sense-share their way to long and short form ‘texts’ that they will be writing all semester. That will include essays, tweets, G+ community posts, blog posts, research papers, emails, plusses, favs, instagrams, zeegas, slideshares, pictures, and a massive mobile presence from their own digital spaces. Wish me luck. Interesting links from article and from comments: http://curation.wikispaces.com/General+References“Digital Media and Learner Identity: The New Curatorship”: http://www.palgraveconnect.com/pc/doifinder/10.1057/9781137004864http://www.lkl.ac.uk/people/potterhttp://digitalcurationandlearning.wordpress.com/http://digitalcurationandlearning.wordpress.com/2014/02/01/curatorship-is-a-new-literacy-practice/http://luke-callahan.com/students-must-curate-create-a-portfolio/
Terry Elliott's curator insight,
August 16, 2014 7:26 AM
The image above amounts to a template for curating a digital space:
1. Find something timeless to curate. 2. Fit it into a pattern that makes sense. 3. Find a larger context for why this matters. 4. Share widely.
I think this fits into Harold Jarche’s simpler seek-sense-share framework.
Why does this matter? If curation is all that Tufte and Bhatt say it is, then why aren’t scaffolds like these being used more often for training and in learning systems? I am using the curation tool Scoop.it to do curation with my freshman comp students. They use Scoop.it as their introductory platform for beginning to acquire the skills Tufte enumerates above that are part of the academic and business spaces they will eventually live in. I am hoping they will demonstrate why it curation matters as they seek-sense-share their way to long and short form ‘texts’ that they will be writing all semester. That will include essays, tweets, G+ community posts, blog posts, research papers, emails, plusses, favs, instagrams, zeegas, slideshares, pictures, and a massive mobile presence from their own digital spaces. Wish me luck. Interesting links from article and from comments: http://curation.wikispaces.com/General+References“Digital Media and Learner Identity: The New Curatorship”: http://www.palgraveconnect.com/pc/doifinder/10.1057/9781137004864http://www.lkl.ac.uk/people/potterhttp://digitalcurationandlearning.wordpress.com/http://digitalcurationandlearning.wordpress.com/2014/02/01/curatorship-is-a-new-literacy-practice/http://luke-callahan.com/students-must-curate-create-a-portfolio/
Ignacio Conejo Moreno's curator insight,
February 14, 2015 7:35 AM
"A curator, therefore, whether she is a journalist-by-proxy such as Popova or a student completing an assignment in a classroom, not only collects and interprets, but also creates a new experience with it." Creo que esta definición zanja la discusión sobre si un "Content Curator" es una adaptación moderna al "Documentalista" de los medios tradicionales. De muy recomendada lectura para los que nos dedicamos a la Curación de Contenidos. |
Good summary of why content marketing - which includes content curation is valuable to enterprise and some good thoughts on the value of having employees do it - not just the marketing folks.
From a pure practicality perspective, whilst thought leadership can be applied in a limited but still quite effective manner when adopting this antediluvian approach, it is simply not viable to apply it to content marketing:
• A primary reason for this is that content curation is more than just retweeting or otherwise sharing. There needs to be a qualitative value-add from the organisation to some degree some of the time (actually a lot of the time, but I’m taking the low [expectation] road here)
• Involving employees in content creation educates employees on their industry which, one would think, helps them contextualise their work efforts and give them information to get better at their job, increasing productivity
• Employee involvement increases commitment to their organisation – likely to increase productivity – and helps them become a stronger organisational advocate
• Utilising normal (non-marketing Martians?) minimises the need to hire additional marketing employees and can optimise financial investment into the program – increasing productivity.
The most interesting and challenging aspect of this dimension, however, relates back to who are those doing the curating and how is this contextalised within an organisation’s branding?
• What are they commenting on?
• What is the nature of their value add?
• Is there a comms or marketing employee facilitating all this curation, or is it the relevant individual doing it solo after, perhaps, some initial briefing and some guidelines have been set? This relates to the third point I flagged above.
Fourthly, and this is perhaps the most fundamental aspect, the rationales driving the strategy will determine all of those issues noted above.