There’s currently a big talent war being fought between old school advertising agencies and big tech companies like Google, Facebook and Twitter.
Scooped by
Luca Naso
onto Big Data & Digital Marketing |
Why are tech companies even poaching top marketing talent in the first place?
Because Marketing + Analytics = Huge ROI!
Remember: predictive capabilities only kick into high gear when you UN-SILO your data and start searching out MULTICHANNEL correlations, especially when you go beyond your website.