Everyone knows that the shift from traditional print and broadcast advertising to digital advertising is taking a huge toll on the media industry. The impact of this shift is being felt not just in the media industry but in the advertising industry itself.
Scooped by
Luca Naso
onto Big Data & Digital Marketing |
I believe that Creativity is (and shall remain) Queen in the AD industry.
But Creativity must be wed with (and informed by) Big Data and data-driven analysis.