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There’s currently a big talent war being fought between old school advertising agencies and big tech companies like Google, Facebook and Twitter.
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Scooped by Luca Naso |
Luca Naso's comment,
September 21, 2013 4:02 PM
Hey Philippe, thanks for reading ;)
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Why are tech companies even poaching top marketing talent in the first place?
Because Marketing + Analytics = Huge ROI!
Remember: predictive capabilities only kick into high gear when you UN-SILO your data and start searching out MULTICHANNEL correlations, especially when you go beyond your website.