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Scoop.it!
From wearables and Big Data to personalization and multichannel – what the new “digiconomy” means for the future of digital marketing 
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Scoop.it!
Send your lover a virtual kiss, wander the simulated streets of New York or browse a museum in Florence on your mobile phone -welcome to the world of experiential marketing where technology replicates emotion and experience.
Luca Naso's insight:
Some marketers have already embraced the Digital Revolution.
Luxury brands understand the potential of digital engagement better than any other fashion retail segment and they are aware that mobile devices will overtake personal computers as the primary device for commercial transactions in under five years.
They bring emotions into a digital device, not advertisements. This engage people and eventually turn them into (happy) customers.
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Scoop.it!
Everyone knows that the shift from traditional print and broadcast advertising to digital advertising is taking a huge toll on the media industry. The impact of this shift is being felt not just in the media industry but in the advertising industry itself.
Luca Naso's insight:
I believe that Creativity is (and shall remain) Queen in the AD industry. But Creativity must be wed with (and informed by) Big Data and data-driven analysis.
's comment August 15, 2013 8:06 AM
Going to agree with Pam..haven't met an agency that would know what to do with data. Give them information and a creative brief...but not data
Luca Naso's comment,
August 16, 2013 4:39 AM
Yes, you are right, that's why this is an important suggestion. Silos need to be broken, campaigns need to be data-driven and possibly real-time.
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The digital revolution is bringing several changes to our lifestyle and to the way companies make successful business.
Here are my top 4:
1. Multichannel and crosschannel
Among those aged 16 to 45, the cell phone has replaced the television as the dominant format.
2. Data-driven marketing
Companies collect vast amounts of data on how consumers purchase and use products. Special algorithms analyze this data and turn it into useful insights.
3. Customer journey
The customer journey is the best way of understanding what the customer wants. This is where predictive analytics and big data play a key role.
4. Wearables and nearables
Smartwatches, wearables, nearables, and the Internet of Things are the next big trends. They offer users a multisensual experience.