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Scoop.it!
You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? 
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Scoop.it!
Make the most of your social media marketing by choosing the network that's right for you. Take our quiz to find your social media personality type.
Deanna Dahlsad's insight:
Very similar to what I discussed about content curation here http://www.kitsch-slapped.com/2012/09/what-kind-of-curation-site-should-you-use/
Scoop.it!
Go inside the sharing strategy of a social media agency with 93 connected profiles! See how they get work done and their favorite tools for sharing.
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Nearly half of marketers surveyed (45%) say they are unable to meet their curation goals and admit their companies do not share as much content as they should. Via Ally Greer, Guillaume Decugis
Deanna Dahlsad's insight:
@Guillaume Decugis says: Content curation is becoming an essential part of the content marketing mix as the need to publish more quality, targeted content is becoming clear. While the easy way out of this constraint was to easily produce cheap content in the past (hence the temporary success of content farm), Google's algorithm changes and the rise of social media completely changed this game forcing all of us to publish only quality content consistently if we wanted to raise above the noise. This makes it impossible to rely solely on your own content production, hence the rising need to include content curation in the mix - something a vast majority of marketers realize.
Ennio Martignago's curator insight,
January 8, 2014 3:26 AM
"Il 73% degli attori di mercato afferma che la curation è una parte considerevole del loro mix di attività e quasi la metà risponde che le loro aziende non trasmettono contenuti per quanto sarebbe necessario non riuscendo a conseguire gli obiettivi di curation che si sono preposti 
Beth Kanter's curator insight,
January 8, 2014 9:40 PM
recent survey by Trapit asked 131 US marketers questions about content curation and how it relates to their content marketing strategies. The findings were super interesting, and here are some of the key takeaways (presented via Marketingprofs): - 74% of marketers say that content curation is an important part of their content strategy. -60% of marketers say it's difficult to find original content to curate. - 58% said that their companies need effective content curation in order to say afloat in their industries. - 57% of marketers said that finding the right kind of content to curate is difficult. 
Lori Wilk's curator insight,
January 9, 2014 10:32 AM
It seems like those who will be the most successful will find a balance between content curation and content creation. With so much information bombarding us every day, the best of the best curators will be those who share curated content that adds the most value for their readers. Time is such a precious commodity that people want a return on their time so curate and share valuable content. Understand what is valuable for your readers.
Scoop.it!
If one thing needs to happen in 2014, it’s that brands must get content right. Content is the lifeline into the digital ecosystem. It’s how we reach consumers, break through the clutter and change their behavior. It’s pretty obvious, I know.
Deanna Dahlsad's insight:
Finally, an article that gets to the questions which must be addressed by brand before they hop onto the curation band wagon.
Scoop.it!
When it comes to referral traffic from social networks, there's Facebook and Pinterest, and then there's everyone else.
Scoop.it!
The surprising truth about using Scoop.it for traffic generation and SEO purposes – as well as tips on creating your own customized social media strategy, unique to your niche.
9Dotstrategies's curator insight,
September 26, 2013 10:33 PM
Traffic Generation through Scoop.it usage....
malek's comment,
September 30, 2013 7:17 PM
@dawn Matheson is absolutely right, I always find it more rewarding to search on Scoop.it (the curation effect in action)
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Robin Good's curator insight,
September 17, 2013 4:41 PM
Tom Webster illustrates clearly why content curation is not a backup solution for those looking for a content marketing strategy that saves them time and resources. Content curation, according to Tom Webster, "is even harder--and rarer--than quality creative output". and "...the ability to create value through curation is uncommon." And the solution, notwithstanding what conferences and events may appear to suggest, is not simply in having new fancy tools. The real difference is in how me and you curate the content we select. "And the learned skill (through pattern recognition) that both the content curator and the content docent must share is the ability to discriminate." Humans can "discriminate" in much more subtle ways than computers can, and this ability, if refined, is going to become a very valuable asset in the near future. This is why content curators as well as content "guides" (from museum docents) will play an increasingly important role to their audiences, especially when compared to those who are just passing on "interesting links". He further writes: "It will be increasingly difficult, in this age of declining content arbitrage, to build an audience through curation—to get new people to gravitate to your content if you are just passing along other people's content. But if you build an audience first—if you are known for something—then your curation has meaning." The author also points to two excellent examples of content curation: John Gruber (Daring Fireball) and Chris Penn (christopherspenn.com). A good reading for anyone interested in better understanding what content curation is all about. Rightful. 8/10 Full article: http://brandsavant.com/brandsavant/curation (Image credit: Guy choosing a place to go by Shutterstock) 
Prof. Hankell's curator insight,
September 18, 2013 2:18 PM
Robin Good's insight:
Tom Webster illustrates clearly why content curation is not a backup solution for those looking for a content marketing strategy that saves them time and resources.
Content curation, according to Tom Webster, "is even harder--and rarer--than quality creative output".
and "...the ability to create value through curation is uncommon."
And the solution, notwithstanding what conferences and events may appear to suggest, is not simply in having new fancy tools. The real difference is in how me and you curate the content we select.
"And the learned skill (through pattern recognition) that both the content curator and the content docent must share is the ability to discriminate." Humans can "discriminate" in much more subtle ways than computers can, and this ability, if refined, is going to become a very valuable asset in the near future.
This is why content curators as well as content "guides" (from museum docents) will play an increasingly important role to their audiences, especially when compared to those who are just passing on "interesting links".
He further writes: "It will be increasingly difficult, in this age of declining content arbitrage, to build an audience through curation—to get new people to gravitate to your content if you are just passing along other people's content.
But if you build an audience first—if you are known for something—then your curation has meaning."
The author also points to two excellent examples of content curation: John Gruber (Daring Fireball) and Chris Penn (christopherspenn.com).
Rightful. 8/10 Full article: http://brandsavant.com/brandsavant/curation 
Sally Tilley's curator insight,
September 18, 2013 5:56 PM
A timely reminder of how your friendly Teacher Librarian can hopefully give you a hand with sorting through resources and content available for you curriculum areas, thank you for sharing this :-)
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From
www
Whether you’re gathering ideas, creating a wish list, or sorting by themes, Favorite Lists makes collecting easy and fun! What's your curation style?
Deanna Dahlsad's insight:
Etsy was one of the first major sites to include curation via their "Treasury" feature. Now they've added a new tool, "Favorite Lists".
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I’m not an especially visual person, so I can appreciate people who are. I’m blown away by the style and creativity I see on some Pinterest boards.
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Creating content solely about your business, its products or its services is a great way to fail at content marketing. Via Ally Greer
Deanna Dahlsad's insight:
This is pretty much true for any social media endeavor, including blogs. You aren't engaging when you are shouting (or mumbling) "Me! Me! Me!"
Ally Greer's curator insight,
March 18, 2013 1:51 PM
I'm not sure how many more times we can say this, but it couldn't be more true! 
Juannean Young's curator insight,
March 20, 2013 10:21 AM
Was there a time when life seemed to make promises of hope and success? What happend? Did your dreams coming running to you with open arms or have you felt like your dream words no longer have a bond?
Only thinking about yourself is a great way to Fail.
One of the largest battles that we deal with is the need seemingly have the most "love", the fight to be on top. Many of us see others living a life that we want and think that cutting eachother is the way to get an available seat. Once we realize that the same feelings that you have are the same feelings that I have. The same desire to be accepted that you may have, I've also shared. We all share the want for true freedom. They best way to get what you want is to supply that same need to someone else with your best intent. The world really can change. We just must first take the brave step to be the change we wish to see. Once we become change, the box that once contained our hope can be broken and our dreams will then have room to become reality.
Scoop.it!
Once Snip.It pulled the plug on the content curation site, thereby pulling the rug out from under the feet of content curators like myself, I began speaking with the fine folks at Scoop.it
Deanna Dahlsad's insight:
Discussing the pros & cons of Scoop.it with Co-founder & CEO, Guillaume Decugis.
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
January 25, 2013 1:50 PM
I'm going to read this before the end of the weekend!
Scoop.it!
Brian Yanish posted a great case study on his blog on how to use Content Curation as a secret weapon to market your business. As a consultant helping clients market themselves online, Brian has a lot of experience with various marketing strategies and it's great to see his angle on how content curation can help.
As he summarizes it after having been a Scoop.it user for quite some time (and testing lots of curation services), Content Curation "can drive traffic and help to show the world, yes the world that your business knows your market."
Must-read with very interesting data for business content curators.
(And by the way, if you're looking to hire Biran, he gave his contact details on the original post here: http://sco.lt/5BybWD) Via Brian Yanish - MarketingHits.com, Guillaume Decugis
Scoop.it!
If you're not convinced yet, freelance Content Marketer and blogger Mike Farmer has some interesting points for you.
One thing I would add to his post is the importance of creating a Content Curation hub to really capture the benefits of your Content Curation efforts. Sharing links is just not going to be enough: in a world where tweets have a very short lifetime, you need to give your curated content a second chance by putting it on a curation layer where it can be discovered from search and from people with similar interests.
This can be a blog, a site or a Scoop.it page but if you're going to make content curation part of your content marketing strategy, you will need that long term repository that social networks don't bring. Via Guillaume Decugis
ben bernard's comment,
January 9, 2013 11:56 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Scoop.it!
Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".
According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."
The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com." (you need to go to those FB brad pages to test it).
It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:
a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”
b) "Collect": adds the item to a Collection called “Products”
c) "Like": a special version of the standard "Like" button that also adds the item to “Products”
N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.
Find out more here: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx
and here: http://techcrunch.com/2012/10/08/facebook-collections/
Via Robin Good
Scoop.it!
This is a very interesting case study by the team at B2B Content Engine on the impact Content Curation has on a B2B web site's traffic. B2B sites typically have niche audiences which are hard to find from untargetted methods and costly to generate with targeted advertising.
What this study shows is that consistent content curation provided not only impressive results on traffic growth but also lead generation conversion at a 12% rate. In addition to many other great benefits such as brand visibility, awareness, etc...
It also gives an idea of the volume of content that was required to achieve that, which - compared to what we see users typically achieve on Scoop.it - is very similar and reasonable.
It also supports some other best practices we've mentioned already such as:
- being multi-channel: traffic doesn't come from one source but combining several channels (linkedin, twitter, ...) is key; it's what we call the hub model.
- frequent publishing: it's not about reaching our massive volumes so much than it is about publishing every week.
- use of topic site customization or web site integration to facilitate lead conversions (typically what Scoop.it Business allows to do very simply)
- giving context is important: for readers but also for SEO reasons. Via Guillaume Decugis
ben bernard's comment,
January 9, 2013 11:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Scoop.it!
Fans of content curation service, Scoop.it and BufferApp may officially rejoice. The two platforms announced their brand new integration on Wednesday.
Now, Scoop.it users can add content to their topic-centered magazines and schedule it to be sent to their Twitter, Facebook and LinkedIn profiles in one sitting:
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
September 19, 2012 10:56 PM
Thank you for sharing my article!
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
September 19, 2012 11:55 PM
Thank you for sharing my article!
Scoop.it!
A simple little primer on the two major types of curation sites — and a decision tree I made to assist clients.
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There are many varying opinions of curation, but what most people don't realize is that they curating information every day.
Adding commentary to content, however, is what establishes the difference between curation and simply sharing. Scoop.it aims to create a place where you can share all of your content while adding your own commentary, and then push this content to all of your different social media presences. This is where the value of curation truly lies.
Via Ally Greer
Scoop.it!
Robin Good: The shopping experience is about to change as advertising messages keep losing efficiency, at least when compared with trusted social recommendations.
And some brands, having well understood this mechanism, are already banking on it.
If you are curious to get a glimpse of what the online shopping experience is increasingly going to look like, look no further than the excellent examples portrayed in this article.
From Cloverleafinnovation: "To filter the noise, shoppers increasingly turn for advice to a “trusted source,” which might be a retailer, a manufacturer brand, a mass media source (e.g. magazine, TV), or close, personal contacts.
We just don’t have time to visit every store, research every product feature and benefit, and uncover the optimal “just right for me” product.
Instead, shoppers are now looking for trusted curators who will present us with a small, personally tailored set of choices.
Think of it like one of those major traveling exhibits of Titanic or Pompeii artifacts. The museum-goers trust the exhibit curator to choose the most exciting pieces to display, out of hundreds that might be warehoused; to organize them in logical fashion, ideally placing them in some kind of historical or environmental context; and finally to label or describe them so we can understand what we’re viewing and relate it to our own life.
Here are three current examples of curation in action:..."
Excellent. 9/10
Original article: http://www.cloverleafinnovation.com/blog/distributing-curating ; Via Robin Good
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But what does curation mean? How is that really different from blogging? And why on earth would we need another means of adding to information overload?
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Robin Good: Cory O'Brien writes on his blog: "...Over time, as trust shifted and consumers were more willing to look outside of the traditional sources for new content, additional verticals started to adapt to this trend, including ad networks and daily deal sites.
... [here] I’ll give a few examples of daily deals sites that have harnessed the power of content curation."
And then he presents three online services that are making the best of content curation for marketing products.
From the article conclusions: "By becoming the source of curated content, brands can shift some of their energy from push to pull marketing.
Instead of constantly pushing out messages through banners spread far and wide, they can pull in their desired audience by sharing content those customers will enjoy, and then retain those customers for long-term interaction with the brand.
This gives the brand additional opportunities to develop a deeper relationship with their customers without additional media spend, and puts the focus on a channel that they have much more control over.
Curating content that customers will enjoy does take time, and you can’t be everywhere at once, so brands need to choose channels wisely, but for those that have the personality and the resources it takes, content curation can be a great way to attract and retain an audience that will trust the brand for more than just a one time sale."
Insightful. 7/10
Full article: http://thefutureofads.com/a-shift-to-curation ; Via Robin Good, k3hamilton
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
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Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
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Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
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From lone gunmen on hills to mass movements. Depressing as hell, really.
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