A Marketing Mix
6.5K views | +0 today
Follow
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
Your new post is loading...

Popular Tags

Current selected tags: 'marketing', 'content curation'. Clear
Rescooped by Deanna Dahlsad from Content Curation World
Scoop.it!

Content Curation Has Been Hijacked

Content Curation Has Been Hijacked | A Marketing Mix | Scoop.it
Content Curation Is Not a Marketing Technique
Via Robin Good
Deanna Dahlsad's insight:

Many solid points here; but also worthy of reading for simply knocking the "easy way" mentality of many "quick marketing plans" out there.

i.e. Realty's curator insight, March 25, 2014 4:06 PM

Are you creating value or noise?

LennyFromTheBlock's curator insight, June 21, 2020 9:56 PM
I've always wanted to know the difference, if there was any, between content curation and content marketing, and I found it! I found out there is a huge difference between the two and even though they sound like the same things, they are not. This article is such an easy read if you have extra time on your lunch break or on the bus to work! 
Content curation is looked at as easy and effortless but actually is more time consuming because you have to go through site after site, and infographic after infographic to look for the perfect ones for your intended audience.
Amanda Schenk's curator insight, June 22, 2020 10:56 PM
The media industry is just one blurred line. Every subject and specialty overlaps at least a tiny bit with another. However, though content curation and content marketing are frequently seen as synonymous, they are distinctly different. 
Scooped by Deanna Dahlsad
Scoop.it!

Consulting & Other Services

Consulting & Other Services | A Marketing Mix | Scoop.it

Have you decided that you need to begin, firmly establish, or update your online presence — but you feel stuck, wondering what platform to use, what networks to join? I’ll help you identify which content management software, social media venues, &/or content curation sites are not only of the most value to your brand & product identities, but best suited to your own assets.


Do you feel overwhelmed by technology? Does trying to understand SEO & PR, let alone implement best practices, leave you feeling frustrated? Does the learning curve threaten your ROI? Time is money, after all; so sweating it out alone can really cost you! Let me help you worry less about the latest plugins and gadgets and, instead, concentrate more on how to collect the data you need — and how to use the data you have.


Do so-called “simple” webpages & profiles intimidate you, forcing you to procrastinate? I’ll personally train you in how to set up those sites with one-on-one tutoring. Or, if you prefer, I can set them up for you.


Whether you could use some help getting started or staying motivated, whether you need someone to steer you in the right direction or just be a sounding board to help you sort out all the things you have read (or that are in your head!), I can help. Schedule a consultation appointment with me, and we can discuss in real-time — on the phone, via chat/instant messenger, or in email — your business needs.

No comment yet.
Rescooped by Deanna Dahlsad from Content curation trends
Scoop.it!

73% of Marketers: "Curation is a valuable part of my marketing mix."

73% of Marketers: "Curation is a valuable part of my marketing mix." | A Marketing Mix | Scoop.it

Nearly half of marketers surveyed (45%) say they are unable to meet their curation goals and admit their companies do not share as much content as they should.


Via Ally Greer, Guillaume Decugis
Deanna Dahlsad's insight:

@Guillaume Decugis says:


Content curation is becoming an essential part of the content marketing mix as the need to publish more quality, targeted content is becoming clear. While the easy way out of this constraint was to easily produce cheap content in the past (hence the temporary success of content farm), Google's algorithm changes and the rise of social media completely changed this game forcing all of us to publish only quality content consistently if we wanted to raise above the noise. This makes it impossible to rely solely on your own content production, hence the rising need to include content curation in the mix - something a vast majority of marketers realize.

Ennio Martignago's curator insight, January 8, 2014 3:26 AM

"Il 73% degli attori di mercato afferma che la curation è una parte considerevole del loro mix di attività e quasi la metà  risponde che le loro aziende non trasmettono contenuti per quanto sarebbe necessario non riuscendo a conseguire gli obiettivi di curation che si sono preposti

Beth Kanter's curator insight, January 8, 2014 9:40 PM

 recent survey  by Trapit asked 131 US marketers questions about content curation and how it relates to their content marketing strategies. The findings were super interesting, and here are some of the key takeaways (presented via Marketingprofs):


- 74% of marketers say that content curation is an important part of their content strategy.


-60% of marketers say it's difficult to find original content to curate.


- 58% said that their companies need effective content curation in order to say afloat in their industries.


- 57% of marketers said that finding the right kind of content to curate is difficult.

Lori Wilk's curator insight, January 9, 2014 10:32 AM

It seems like those who will be the most successful will find a balance between content curation and content creation. With so much information bombarding us every day, the best of the best curators will be those who share curated content that adds the most value for their readers.  Time is such a precious commodity that people want a return on their time so curate and share valuable content. Understand what is valuable for your readers.

Scooped by Deanna Dahlsad
Scoop.it!

Let's Move Beyond The Content Marketing Hype by @Britopian

Let's Move Beyond The Content Marketing Hype by @Britopian | A Marketing Mix | Scoop.it

If one thing needs to happen in 2014, it’s that brands must get content right. Content is the lifeline into the digital ecosystem. It’s how we reach consumers, break through the clutter and change their behavior. It’s pretty obvious, I know.

What’s not so obvious though is that we need to elevate the conversation beyond just the content marketing insanity.

Deanna Dahlsad's insight:

Finally, an article that gets to the questions which must be addressed by brand before they hop onto the curation band wagon.

No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

The Scoop On Content Curation & Scoop.It

The Scoop On Content Curation & Scoop.It | A Marketing Mix | Scoop.it

Once Snip.It pulled the plug on the content curation site, thereby pulling the rug out from under the feet of content curators like myself, I began speaking with the fine folks at Scoop.it

Deanna Dahlsad's insight:

Discussing the pros & cons of Scoop.it with Co-founder & CEO, Guillaume Decugis.

Cendrine Marrouat - https://www.cendrinemedia.com's comment, January 25, 2013 1:50 PM
I'm going to read this before the end of the weekend!
Rescooped by Deanna Dahlsad from Knowledge Broker
Scoop.it!

The Psychology of Sharing

The Psychology of Sharing | A Marketing Mix | Scoop.it
Why do people share? The Psychology of Sharing reveals groundbreaking research conducted by The New York Times Customer Insight Group, that fills this knowledge gap.

Via EcoTone Advisors | Erika Harrison, Kenneth Mikkelsen
No comment yet.
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.