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Focusing on a mix of curated, influencer-driven, and user-generated pins can be the key to driving (and even tripling) your website traffic. Learn how to make it happen in this post from Jessica Gioglio. 
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Pinterest announced its first APIs geared toward consumer brands and media to showcase popular Pins on their own websites. Here are 3 ways brands benefit.
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Deanna Dahlsad's insight:
Robin Good of Content Curation World breaks the findings down thus: a) what people curate as relevant is not generally among the top ranked results according to popular metrics. Good stuff is not the same as what is considered normally popular or authoritative stuff. b) content curation allows a community to synchronize around specific issues and subjects (as anticipated by Clay Shirky) c) better and more appreciated curation is of the "structured" kind, providing additional info, meta-data and categorization. d) curators that are highly appreciated are characterized by consistent activity and by a variety of interests (or viewpoints under the same theme) that they are capable to cover. This is rather my experience; however, I usually explain it to my clients this way: a) You can be doing an excellent job, but never receive the recognition, popularity, or traffic you deserve.That doesn't mean you won't be appreciated greatly by the smaller group of people who do find/read your curated works. b) No matter the popularity of your curation, you can build and have conversations -- but remember, community cultivation not only requires additional time, but a different skill set. c) If you're going to do it, do it well. Use tools, such as labels and tags, and *always* provide context as well as proper credits and links. d) Consistent activity is nearly as important as showing some personality along with your knowledge. Your topic may be narrowly focused, but offer additional topics and information about you personally (not just professionally) so that people get a sense of you.
Deanna Dahlsad's curator insight,
October 15, 2013 3:58 PM
Robin Good of Content Curation World breaks the findings down thus: a) what people curate as relevant is not generally among the top ranked results according to popular metrics. Good stuff is not the same as what is considered normally popular or authoritative stuff. b) content curation allows a community to synchronize around specific issues and subjects (as anticipated by Clay Shirky) c) better and more appreciated curation is of the "structured" kind, providing additional info, meta-data and categorization. d) curators that are highly appreciated are characterized by consistent activity and by a variety of interests (or viewpoints under the same theme) that they are capable to cover. This is rather my experience; however, I usually explain it to my clients this way: a) You can be doing an excellent job, but never receive the recognition, popularity, or traffic you deserve.That doesn't mean you won't be appreciated greatly by the smaller group of people who do find/read your curated works. b) No matter the popularity of your curation, you can build and have conversations -- but remember, community cultivation not only requires additional time, but a different skill set. c) If you're going to do it, do it well. Use tools, such as labels and tags, and *always* provide context as well as proper credits and links. d) Consistent activity is nearly as important as showing some personality along with your knowledge. Your topic may be narrowly focused, but offer additional topics and information about you personally (not just professionally) so that people get a sense of you. 
Carmenne Kalyaniwala's curator insight,
October 16, 2013 2:17 AM
A research paper by Zhong, Shah, Sundaravadivelan and Sastry, King's college London, 2013 
AnneMarie Cunningham's curator insight,
October 17, 2013 8:28 AM
See the excellent notes from Robin Good below. Interesting to see more work emerging in this field.
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I’m not an especially visual person, so I can appreciate people who are. I’m blown away by the style and creativity I see on some Pinterest boards.
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![How Users Interact On Pinterest [Wishpond Study] - Social News Daily | A Marketing Mix | Scoop.it](https://img.scoop.it/uIqgOzlwU17wBgvBj0vJDnkes5yE2Br8B0LnubnjJ88=)
How Users Interact On Pinterest [Wishpond Study] Via Manlio Mannozzi, Panagiotis Kamasia , Mau, donhornsby
Panagiotis Kamasia 's curator insight,
February 10, 2013 4:57 AM
How Users Interact On Pinterest [Wishpond Study] - Social News Daily 
Courtney Jones's comment,
February 18, 2013 1:23 PM
Rescooped by CourtneyJones from CJ Digital Media Consulting onto Creative Business Branding
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If you’re using Pinterest to curate content (click to see how), you sometimes run into a great blog post that doesn’t have a picture or has a picture that is too small to pin.
[This could change the Pinterest game, if enough use it.]
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Get ready for the Pinterestification of the web.
[I don't really think Pinterest's layout is all that "new"; many of us have been using similar designs for years -- typically called "magazine" style, and they haven't been the best performing layouts for blogs, etc., either.]
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With the rise of infographics and Pinterest, perhaps we need to rethink how we write our blog posts....
Maybe our posts should be more visual to be more effective? Via Jeff Domansky
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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