Changing the world not only takes a great idea but also takes building momentum around it.
The team at Open Garden, a San Francisco based startup - who could be to mobile data what Skype was to telephone calls - understood from the beginning how important it was to build a community around its disruptive idea.
With the convergence of Search and Social Media, building a community really means building a community of interests around what your company is all about.
For Open Garden's founders, this is about showing how hot the space they have pioneered is. They explain how and why they're doing it in that video.