In a recent post, top content marketer and blogger Mark Schaefer scored a hit and started a big controversy by predicting the end of content marketing as we know it because of a forecasted Content Shock. With Content Marketing having been all the rage these past few years, his post made some noise generating responses and debate from many. And while a lot of people have given numerous arguments as to why he’s right or wrong – including Shel Holtz who argues that as content consumers we become better and better at filtering content through various curation tools – nobody yet has looked at the role publishing-by-curation and the interest graph played in that picture.
In a recent debate, some have predicted the end of content marketing as we know it because of the exponential growth of content.
I disagree and I explained why in this post on the Scoop.it blog.
Where some see a problem, you can always count on others to see an opportunity.
Which side will you be on?