Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Watch: How the 'Blair Witch Project' Team Made Found Footage Go Viral

Watch: How the 'Blair Witch Project' Team Made Found Footage Go Viral | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Zack Sharf:  "The latest Academy Originals video goes behind the scenes of "The Blair Witch Project" to help the film celebrate its 15th anniversary."

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What We Do In The Shadows, a master class in viral marketing

What We Do In The Shadows, a master class in viral marketing | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


"David Farrier breaks down the charming, low-fi marketing campaign for new vampire mockumentary What We Do In The Shadows."

Henrik Safegaard - Cloneartist's curator insight, June 24, 2014 3:50 AM

Exelent marketing and promoting - check it out and get some inspiration for your next project :-)

Alex Stewart's curator insight, February 15, 2015 3:37 PM

It's odd that in marketing we got so caught up in 'channels', that someone needed to coin the term 'transmedia' to give us the permission to break free. These guys have a shoe string budget and look the world and say 'I've got something good to share with you' or 'you know what would be cool', then they do it. No over-thinking or analysis, they just use whatever they can to share the story, and the story becomes conversation, and everyone has fun.