Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
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Inside BBC Three's transmedia campaign ahead of the Thirteen premiere

Inside BBC Three's transmedia campaign ahead of the Thirteen premiere | Transmedia: Storytelling for the Digital Age | Scoop.it
From www.thedrum.com - March 13, 2016 3:19 AM

 

Matthias Puschmann

The Digital Rocking Chair's insight:

 

Matthias Puschmann:  "Coinciding with the premiere of the series, BBC Three launched the '#FindTheGirl' campaign, a transmedia project that invites viewers to step into the world of Thirteen, where another young girl has been taken and they can help save her by joining the investigation."

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Kajsa Hartig's curator insight, March 13, 2016 5:06 AM

 

Matthias Puschmann:  "Coinciding with the premiere of the series, BBC Three launched the '#FindTheGirl' campaign, a transmedia project that invites viewers to step into the world of Thirteen, where another young girl has been taken and they can help save her by joining the investigation."
Brad Tollefson's curator insight, March 19, 2016 1:42 PM

 

Matthias Puschmann:  "Coinciding with the premiere of the series, BBC Three launched the '#FindTheGirl' campaign, a transmedia project that invites viewers to step into the world of Thirteen, where another young girl has been taken and they can help save her by joining the investigation."
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Why Hollywood Is Hooking Up With Tinder, Grindr for Movie, TV and Music Projects

Why Hollywood Is Hooking Up With Tinder, Grindr for Movie, TV and Music Projects | Transmedia: Storytelling for the Digital Age | Scoop.it
From www.thewrap.com - June 5, 2015 3:59 PM
The Digital Rocking Chair's insight:


Itay Hod:  'As fewer millennials watch TV, industry execs are “swiping right” on dating apps for everything from Melissa McCarthy’s “Spy” to Mariah Carey’s “Infinity”'


DRC: Contains a cautionary tale for transmedia practitioners by way of “The Mindy Project”.

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Watch: How the 'Blair Witch Project' Team Made Found Footage Go Viral

Watch: How the 'Blair Witch Project' Team Made Found Footage Go Viral | Transmedia: Storytelling for the Digital Age | Scoop.it
From www.indiewire.com - October 8, 2014 12:55 PM
The Digital Rocking Chair's insight:


Zack Sharf:  "The latest Academy Originals video goes behind the scenes of "The Blair Witch Project" to help the film celebrate its 15th anniversary."

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Connecting Brands & Networks To Make Content Matter | #audiences #transmedia #brands #analytics #YouTube #Netflix

Connecting Brands & Networks To Make Content Matter | #audiences #transmedia #brands #analytics #YouTube #Netflix | Transmedia: Storytelling for the Digital Age | Scoop.it
From goonth.posterous.com - July 8, 2012 2:20 AM

Gunther Sonnenfeld: "Branded content. Branded entertainment. Branded transmedia campaigns. Content marketing. Brand journalism. You've heard the terms, but have probably struggled over their meaning, and their value. I know I have" ...

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OPINION: The times of transmedia

OPINION: The times of transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it
From www.campaignasia.com - April 20, 2012 1:48 AM

Prashant Saxena: "The changing times have brought about an era of 'transmedia' advertising. But it's not about running the same advertisement over different media platforms. It's about creating various new touch-points for your mobile consumers to interact with the brand at the various windows of opportunity available during the day."

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South Park Transmedia Project [Fan Fiction]

From www.youtube.com - June 8, 2015 4:18 PM
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Ulrik Hunskjær:  "The animation I've made is in absolutely no way affiliated with either South Park or Comedy Central. It was made out of a genuine love for both the TV show and transmedia. All rights belong to the respective companies and I hope so much that they don't kill me for what I've made!"


DRC: An interesting piece of fan faction ... enjoy!

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William Alejandro Martin's curator insight, March 13, 2018 12:53 AM
Good to use as example in my Participatory Communication course at Ryerson University
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Passing the Baton: A Conversation with Engagement Strategist Lina Srivastava

Passing the Baton: A Conversation with Engagement Strategist Lina Srivastava | Transmedia: Storytelling for the Digital Age | Scoop.it
From www.pbs.org - December 13, 2014 10:54 AM
The Digital Rocking Chair's insight:


Alice Quinlan:  'This week, the POV Engagement team caught up with the strategist behind the Who Is Dayani Cristal? campaign. Lina Srivastava gives us an inside look on her team's goals for campaign and tips for other impact producers on "passing the baton".'

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Hawken Devs Unveil Transmedia Marketing Strategy

Hawken Devs Unveil Transmedia Marketing Strategy | Transmedia: Storytelling for the Digital Age | Scoop.it
From www.capsulecomputers.com.au - July 31, 2012 4:55 AM

Benjamin Webb: "The developers and publishers behind the upcoming Mech shooter Hawken have revealed their plans for a transmedia form of marketing in relation to the franchise. As a part of this approach, they have enlisted the aid of comic book artists and directors to get a digital series and original graphic novel off the ground."


Via Simon Staffans
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Is Ford becoming a Transmedia Production Company?

Is Ford becoming a Transmedia Production Company? | Transmedia: Storytelling for the Digital Age | Scoop.it
From www.mode2design.com - April 20, 2012 1:55 AM
Ford Motor Company has been quietly stepping into the transmedia arena as a producer, beginning in 2009 with the “Fiesta Moment” social media campaign...


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