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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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![[Transmedia] The Colbert Report: The Most Cunning ARG You've Never Heard Of | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/GNxoKAy15NNZATILALXW3Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Now if you’ve never thought about The Colbert Report as a transmedia ARG, pause for a moment. What Colbert has done is promote a fictional character with a subversive agenda across multiple platforms: the TV show, multiple websites … 
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Siobhan O'Flynn: "Have you read The Hunger Games? the full series? been on the Facebook Capitol PN or District pages lately? Dipped into the Twitter feed #LookYourBest? If you have, you may have noticed something really odd"... DRC: An excellent analysis by Siobhan O'Flynn.
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Siobhan O'Flynn looks at why successful transmedia projects don't have to start with the story ... they can start with the audience.
Siobhan O'Flynn: "Although I can think of numerous examples where ‘story first’ was the design principle to follow, particularly for documentary and/or more art house projects (think ARTE, NFB), in this instance [Ruby Skye P.I.] in a more mainstream, commercial space Jill’s audience first engagement strategy is now a stand-out winner by all metrics of success."