Transmedia: Storytelling for the Digital Age

Siobhan O'Flynn looks at why successful transmedia projects don't have to start with the story ... they can start with the audience.

Siobhan O'Flynn:  "Although I can think of numerous examples where ‘story first’ was the design principle to follow, particularly for documentary and/or more art house projects (think ARTE, NFB), in this instance [Ruby Skye P.I.] in a more mainstream, commercial space Jill’s audience first engagement strategy is now a stand-out winner by all metrics of success."