This is a great mini case-study for anyone interested in transmedia ....
Steve Peterson: "Adhesive Games has been building the free-to-play giant robot game Hawken for over two years now, and Meteor Entertainment is the publisher. The game has had strong transmedia connections from the beginning, with a graphic novel recently released, digital shorts in the works with Machinima and a feature film in production."
"The game has had strong transmedia connections from the beginning, with a graphic novel recently released, digital shorts in the works with Machinima and a feature film in production. The [a]list daily sat down with Meteor's vice president of transmedia marketing and promotions Paula Cuneo to discuss the unusual nature of Hawken's marketing efforts."
Benjamin Webb: "The developers and publishers behind the upcoming Mech shooter Hawken have revealed their plans for a transmedia form of marketing in relation to the franchise. As a part of this approach, they have enlisted the aid of comic book artists and directors to get a digital series and original graphic novel off the ground."
Frank Rose: "For all the buzz this year about social TV, it's mainly been about connecting fans with fans—which is nice as far as it goes, but that's not terribly far. What if you could jump the fiction-reality barrier and connect fans with characters? Then it might start to get interesting" ...
Alex Billington: '"Sometimes the face in the mirror does not even look like me." Peter Parker has emotions. And he's very smart. They've tried to capture those traits in the latest major viral update as part of The Amazing Spider-Man viral (or ARG).'
“This is the natural evolution of entertainment – going beyond the screens and traditional forms to allow audiences to live and participate in more ways with immersive worlds,” Susan Bonds said simply.
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"The game has had strong transmedia connections from the beginning, with a graphic novel recently released, digital shorts in the works with Machinima and a feature film in production. The [a]list daily sat down with Meteor's vice president of transmedia marketing and promotions Paula Cuneo to discuss the unusual nature of Hawken's marketing efforts."
And it's a free-to-play Game -
As a big fan of the mech genre, I can't wait to see and play this game for myself!
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