A closer look at Disney-Pixar's 'Brave' transmedia strategy. | Transmedia: Storytelling for the Digital Age | Scoop.it
From www.ypulse.com - June 29, 2012 4:37 PM

YPULSE: "Movies don’t exist alone anymore, with product extensions and deeper character development coming as afterthoughts as films become successes. Young viewers want to interact with characters and stories in a variety of formats — a true transmedia experience" ...


Via Karen B Wehner