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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Oakley Anderson-Moore: "While it's true that many Sundance films get distribution deals, they aren't always the deals of the filmmaker's dreams. With over a dozen feature films at Sundance this year that raised part of their budget on Kickstarter, is it possible to use that crowdfunding platform as collateral to attract a distributor? Or can you bypass a distributor all together using Kickstarter?" 
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The Digital Rocking Chair's insight:
Kristin McCracken: "Attention, filmmakers: You must read these social media do's and don'ts."
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The Digital Rocking Chair's insight:
Jennifer M. Wood: "While Hollywood insiders talk about which big-budget studio movies made and lost the most money in 2013, there’s a far more interesting number to consider: 3,000,000. That’s how many people backed crowdfunding projects for a total of $481,788,567 last year — and that’s on Kickstarter alone."
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Frank Rose: "It's never been easy to market an indie film—but in a blockbuster universe, getting people to care about a low-budget production devoid of stars and lacking the enormous, built-in fan base of The Dark Knight or The Hunger Games can seem all but impossible."
The Digital Rocking Chair's insight:
An article for all indie content makers, not just filmmakers ....
Bart van Maanen's curator insight,
May 25, 2013 4:28 AM
Het promoten van 'kleine', onafhankelijk geproduceerde films is vaak moeilijk. Hier een schets van een andere weg naar een groter publiek. Productie en promotie van films kunnen door internet en IP tv sowieso niet meer op de oude manier.
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Hugh Hart: "With The Hobbit trilogy Peter Jackson will introduce audiences to a 3-D film shot at 48 FPS. Depending on the response, it could open a whole new dimension for directors" ...
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Following up on her “Cloud Filmmaking Manifesto,” filmmaker Tiffany Shlain introduces the second film in her “Let it Ripple” series—a uniquely collaborative process, from creation through dissemination.
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James Iliff: "While on the second night of the incredible 5D Flux Conference on transmedia at USC two weeks ago, Henry Jenkins moderated a discussion with a number of luminaries from the previsualization and motion capture industries [...] The topic was on digital design and world building in the narrative media landscape – a topic that is vitally relevant to virtual reality, and couldn’t have been more timely."
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The Digital Rocking Chair's insight:
Ted Hope: "Filmmakers, Hollywood, The Industry, rarely know whom their audience is. We do it so ass-backwards: we make a movie and we think it is so wonderful that people all over the world will come to see it. Wouldn’t it be a hell of a lot easier ifall we did was take our movies where people are already gathered?"
Charlie Dare's curator insight,
May 26, 2015 6:36 AM
Ted Hope: "Filmmakers, Hollywood, The Industry, rarely know whom their audience is. We do it so ass-backwards: we make a movie and we think it is so wonderful that people all over the world will come to see it. Wouldn’t it be a hell of a lot easier ifall we did was take our movies where people are already gathered?"
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The Digital Rocking Chair's insight:
Josephine Opar: "Google and Millward Brown Digital broke down how American and Canadian moviegoers research the films they watch, and it looks like YouTube is a major source of inspiration."
Wendy Yackimec's curator insight,
November 20, 2014 10:59 AM
Just because it looks so cool. Interesting too.
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The Digital Rocking Chair's insight:
Stephen Kleckner: "It’s alluring to see this 360-degree medium as limitless, but this borderless world is not as free of structure as it first appears. Artists face a new set of rules to play by if they intend on creating an intentional, visual, virtual-reality composition."
i-Docs's curator insight,
April 10, 2014 6:19 AM
“All we know is that traditional rules of filmmaking no longer apply,” Danfung said. “We’re focused on the technical aspect to begin with as there are still big challenges in the capture, workflow, and playback … but I think the even bigger challenge is the new visual language that is going to emerge.”
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Colin Brown: "Welcome to the indie world’s new arithmetic, a film financing revolution for which Braff has become the inadvertent poster-child through his committed embrace of crowdfunding" ...
The Digital Rocking Chair's insight:
"For some reason crowd donations have come to be characterized as replacement film financing for private equity. In truth, those pledges are really another iteration of soft money, one that comes with the added bonus of indicating future audience demand [with infographic from Slated]" ...
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Scott Macaulay: "Want to decrease press interest and the size of your audience? Then do these seven things" ...
The Digital Rocking Chair's insight:
I think we can acknowledge that transmedia storytelling and marketing extensions are not right for every project so, for those who are looking to take a more "traditional" approach to marketing their film online, this article is for you. It's a very informative read.
Asil's curator insight,
February 21, 2013 3:22 AM
There are some good ideas here ... love the one on Facebook.
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Hugh Hart: "The inventive Finnish filmmakers want you to design ass-kicking extraterrestrials for their next sci-fi flick."
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Lauren Donia: "Filmmakers, are you tapping your full potential when it comes to social media marketing? If you aren't on Tumblr, says the Center for Social Media, then the answer is a resounding "No." Their advice: Find, tag, respond, and reblog, all with a personal slant" ... Via siobhan-o-flynn
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Tim Arnall: "There is something beautiful about the analogue, optical qualities of lenses, cameras, and moving images that don’t exist in 3-D, and this is not about simply rotating objects, it is about getting our hands 'dirty’ in the medium of cinema."
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Ethan Saplenza: "It's not just big-budget blockbusters that get sponsorship deals. Indies do too - and there's quite a big upside."