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Scoop.it!
A Case Study looking at the strategies of the Brand 'Disney', and how well they are currently incorporating Transmedia, Multiplatform and Interactive experiences into their brand. 
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Scoop.it!
Glee is a TV series that was aired for the first time by Fox in 2009: a musical comedy about the life of a group of talented teenagers, looking for celebrity. Using a multi-platform system, punctuated by the intelligent use of storytelling and music, the series draws a committed audience.
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