The podcast episode "How to Make Every Guest Touchpoint Count and Lead Guest Experiences with Trust" from Hospitality Net features Karen Stephens, CRO of Revinate, and Andrew Ladd, VP of Marketing at Noble Hotels & Resorts. They discuss the importance of gaining guests' trust in the hospitality industry and leveraging technology for data collection while ensuring data privacy and security. They emphasize personalization in creating guest experiences, highlighting the challenges in balancing digital engagement with maintaining consumer data privacy. Ladd shares insights on hospitality marketing trends, including adapting strategies post-COVID and focusing on customer experience beyond just selling rooms.
The podcast's emphasis on personalized guest experiences, while crucial, seems to slightly miss the unparalleled potential of cross-web clickstream data. Cross-web clickstream data offers a treasure trove of insights, enabling businesses to understand customer behavior across multiple websites, not just their interactions on a single platform. For more on different types of consumer data, check out the Consumer Data Types Cheat Sheet at https://www.voxtrack.ai/consumer-data-types-cheat-sheet.