Salesforce recently shared that 66% of customers expect companies to understand their unique needs and desires and numerous studies indicate that customized marketing messages lead to elevated conversion rates, heightened customer loyalty, and enhanced customer satisfaction.

This is particularly evident in the fashion and beauty industry where brands are championing personalized experiences, but according to McKinsey & Company, 80% of B2B buyers now expect the same buying experience as B2C customers.

Today's consumers demand personalized products and experiences, with studies showing a significant preference for customization in marketing, leading to higher conversion rates and customer loyalty. This trend is now extending from B2C to B2B sectors, with companies like Dynamic Yield leveraging algorithms for personalization, resulting in substantial increases in engagement metrics. The focus is shifting towards collecting and utilizing zero-party and first-party data for creating personalized online experiences, with an expectation for heightened data accuracy and demand moving into 2024.

You are tuning in to the community powered marketing revolution already in progress; welcome to the 2024 Big List of community powered Marketing Statistics. The statistics on this list represent the culmination of over a year’s worth of research, with other supporting data included for context. Online communities have become pivotal for facilitating authentic interactions.

Typeform, a conversational data collection platform, released The Data On Data Report showcasing insights for creating effective forms and surveys. The report highlights the shift towards zero-party data collection due to privacy concerns and the decline of third-party cookies. In 2023, Typeform saw over 2.6 million forms published and 568 million submissions, with a 47.3% average completion rate:

1. Incorporate visuals: Forms that feature images or video see a 120.6% increase in completion rates over forms that don't. 
2. Keep forms to six questions or fewer: Forms with the highest number of responses asked fewer than six questions.
3. Use multiple-choice questions: Typeform customers use multiple-choice questions nearly twice as often as the second-most popular question type, short text questions.
4. Include 'exclusive' language: Forms that use phrases such as "be the first," "get early access," "members only," "only available," among others, yield 25% higher completion rates. 
5. Use numbers at the start: Using a number within the welcome content provides clarity and boosts confidence, leading to a 7% increase in completion rates. 

The article from Marketing Charts discusses the priorities for B2B go-to-market (GTM) teams in the coming year, emphasizing the importance of aligning marketing, sales, and customer success. It identifies efficiency as a key area for improvement and explores the growing role of artificial intelligence (AI) in areas like market research, target audience segmentation, and alignment of marketing, sales, and customer success. The article also notes that only a minority of respondents are currently using AI extensively, suggesting potential for growth in this area.