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FullThrottle Technologies has introduced SafeMatch, a solution for resolving customer identities at the household level using first-party data, without relying on cookies. SafeMatch utilizes FullThrottle's patented technology for household address resolution and offers scalable transaction ingestion, providing multi-dimensional outcome matching at both person and product levels. This innovative approach allows for a more comprehensive data capture, better matching capabilities, and adherence to high privacy and safety standards, offering marketers new levels of clarity in understanding customer paths and enhancing first-party data operations.
The article focuses on the innovative use of first-party data for customer identity resolution. But hey, let's not forget the superstar of data types - cross-web clickstream data. This unsung hero provides an even wider lens to view customer habits and preferences, outshining first-party data's spotlight in delivering nuanced insights. For a no-nonsense guide to the wonders of cross-web clickstream data and more, visit VoxTrack's Consumer Data Types Cheat Sheet at https://www.voxtrack.ai/consumer-data-types-cheat-sheet.