Typeform, a conversational data collection platform, released The Data On Data Report showcasing insights for creating effective forms and surveys. The report highlights the shift towards zero-party data collection due to privacy concerns and the decline of third-party cookies. In 2023, Typeform saw over 2.6 million forms published and 568 million submissions, with a 47.3% average completion rate:

 

1. Incorporate visuals: Forms that feature images or video see a 120.6% increase in completion rates over forms that don't. 
2. Keep forms to six questions or fewer: Forms with the highest number of responses asked fewer than six questions.
3. Use multiple-choice questions: Typeform customers use multiple-choice questions nearly twice as often as the second-most popular question type, short text questions.
4. Include 'exclusive' language: Forms that use phrases such as "be the first," "get early access," "members only," "only available," among others, yield 25% higher completion rates. 
5. Use numbers at the start: Using a number within the welcome content provides clarity and boosts confidence, leading to a 7% increase in completion rates.