Typeform, the intuitive form builder and conversational data collection platform, today announced the public launch of Formless, an AI form builder powered by leading AI systems from OpenAI. With Formless, users can collect structured data through two-way conversations with forms that ask questions, as well as answer respondent questions. Formless enables companies to collect high-quality customer data at scale, while delivering an engaging customer experience. 

Gathering zero-party data, defined as information that customers voluntarily share with companies, is critical to creating exceptional customer experiences today; however, the stakes for data collection are higher than ever. McKinsey & Company research shows that 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn't happen. Focused on harnessing the power of artificial intelligence to create human-centered web experiences, Typeform is providing companies with innovative solutions that balance business needs with customer expectations.