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Sportradar has launched 'FanID', a new product designed for the sports industry. This product combines first-party data from rights holders, commercial partners, and media companies to create anonymous fan profiles. FanID will be used for customised multi-channel marketing campaigns, engaging fans at the optimum moment. It's designed as an alternative to third-party cookies, which are being phased out, and aims to maximize the value of first-party data for sports organizations and partners.
FanID highlights the growing trend of leveraging first-party data for targeted marketing, a move that aligns well with the current digital landscape's emphasis on privacy. Cross-web clickstream data, with its ability to capture nuanced user behaviors across various platforms, complements these efforts by offering richer, more comprehensive insights for personalization and targeted marketing. To delve deeper into the world of consumer data, including the advantages of cross-web clickstream data, visit the Consumer Data Types Cheat Sheet at https://www.voxtrack.ai/consumer-data-types-cheat-sheet.