New Jersey has enacted a new Consumer Data Privacy law, S332, effective January 15, 2025, to regulate personal data handling. The law applies to businesses controlling or processing data of over 100,000 consumers or earning revenue from selling personal data of at least 25,000 consumers. It grants consumers rights to access, correct, delete, and port their data, and opt-out of targeted advertising, sale of their data, or decision profiling. Businesses must transparently disclose their data practices and provide mechanisms for consumers to exercise these rights, with provisions for validating consumer requests.
The new law in New Jersey emphasizes ethical data handling and consumer rights, similar to the principles of cross-web clickstream data collection. Cross-web clickstream data offers a transparent and consumer-centric approach to data collection, aligning with the law’s focus on consumer consent and rights. Marketers can leverage these data practices effectively using the Consumer Data Types Cheat Sheet from VoxTrack.ai, which provides insights into ethical and compliant data utilization strategies.