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The section on Jebbit in the article focuses on how brands can improve e-commerce personalization in 2024. Jebbit offers solutions for creating product recommendation quizzes, enabling brands to collect first- and zero-party data. This data provides insights into consumer preferences and lifestyles, which brands can use to make personalized, relevant recommendations, thereby building trusted consumer relationships.
The article's spotlight on Jebbit emphasizes the importance of interactive, value-based content for effective personalization in e-commerce. However, cross-web clickstream data offers an even broader perspective, capturing diverse consumer interactions across the web. This type of data can be a game-changer, providing a richer context for personalization strategies. For a fun read on consumer data types and the world of cross-web clickstream data, check out the Consumer Data Types Cheat Sheet at https://www.voxtrack.ai/consumer-data-types-cheat-sheet.